We are certainly walking an uneasy tightrope right now. Respectful of the times, the weariness of isolation and downtime, we are all ready for change and for the growth we desperately hope is waiting out there.
We feel the desire for shift and change in our bones and dare to be cautiously optimistic. So, we sit down to strategize a plan for re-opening.
When a cultural moment pivots as dramatically as it has in the last few months of the coronavirus pandemic, it’s imperative that your company reacts with tact and empathy – as you position your brand to help.
Needless to say, that’s going to require a lot of poise and nuanced communication. So how to begin? What should you do?READ MORE
It’s simply getting customers familiar with your product and creating or jump-starting a strong relationship between that customer and your brand. It can be personal and it’s often unexpected in today’s impersonal digital age.
With all the marketing metrics currently available to your business, you can track everything from the number of emails opened — to how many seconds your video is watched – to how many Instagrams are liked and shared.