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March 21, 2019 In CRM

What Is A CRM, And Why Do I Need It?

When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.

You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.READ MORE

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February 27, 2019 In Marketing

Should You Market Your Company Via A Podcast?

You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.

While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.READ MORE

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January 30, 2019 In Online Marketing

How To Create A Headline Nobody Will Read

Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?

 

Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop up Facebook video, you have a few seconds to make your audience care enough to click to read more.

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