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June 6, 2016 In Brand Development, Branding, Business

In 3… 2… 1…

You’ve got less than 5 seconds to pique someone’s interest enough to click on your link.

The first few sentences of any presentation determine whether your idea gets heard.

Studies show that each of us has to connect on some level with any new idea or product at least three times before we are willing to give it a chance with our pocketbook.

How does the information above square with your marketing campaign?

Here are basic questions to ask before you launch any new marketing campaign:

What need does this fulfill?
Are there typos?
Is the idea sexy?
Is the design compelling?
Is it this offer too good to be true?

You can’t blame your prospects for ignoring you. You’ve got to know the game and cut to the chase differently, faster, and most importantly, memorably.

Stand apart from the crowd in a way that is memorable. And timely. Then you will be heard above the fray.

May 6, 2016 In Brand Development, Branding, Marketing

Shaking it up

Do you want your marketing to fit in with everyone else’s? You want to stand out. Get noticed.

We thought so.

At FocalPoint, we know it takes real work to become a stand out. It takes questioning basic assumptions and trying a few crazy new ideas to create something different. Something of value.

If you have a vision that’s different from the norm and a passion that pushes you to move forward with it, here at FocalPoint, we consider that a gift.

We like to work with the movers and the shakers in the business and tech world. We enjoy working with folks that aren’t looking for different just to be different. Like us, they are looking for different to be better.

If that sounds like you, let’s shake a few things up together.

May 4, 2016 In Brand Development, Branding, Content Marketing Strategy, Marketing, Online Marketing, website design

Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

Creating a product or a service you are truly proud of
Addressing a workable business plan that meets a real need
Hiring a team that cares about the dream and the details
Building shrewd creative marketing around your business model that will speak to your mission and your audience

About that last bullet point…

FocalPoint creates marketing strategy with an end point in mind. The tag line won’t simply be ‘catchy.’ It will support that business plan you lost sleep over.

We understand that there will be endless details to get right before you launch your web site and your social media plan. That’s the ground point where we work best together. Before you have something that you’re truly proud of. That’s an ideal place for us to be. So together we can create, double check, test, and launch with more than just a hunch.

We want to get things launched right— right alongside you and your team. Greeting success together after hard work ironing out what’s most important.

April 11, 2016 In Brand Development, Branding, Business

What can we learn from our competitors?

The answer is quite a lot.

Your competitor is not your enemy. He’s an educational opportunity just waiting to broaden your horizons.

Chances are great that your competitors do all kinds of things you can learn from. If your competitor frequently hires staff out from under you, for example, find out why. What benefits do they offer that you don’t? Ditto for the people that you’ve tried to hire away from them. Ask why they chose to stay, even if you offered them more.

Ask yourself:

What does your competition do they do better than you? And how do they get it right?
How and where do they market their services?
What are the best decisions your competitor or your predecessor made recently?
What do they do or make that you could produce better?

It’s always a good idea to pay attention to your competition in an open minded way. It’s easy to get in a rut with insider thinking. Looking at the way your competition does things can unlock new ways of thinking and open doors to biases you didn’t even know you had.