Our approach to your business is a little bit different. A little more specialized. At Focal Point, you’ll benefit from the expertise of our team of seasoned professionals with proven talents in the creative field. A team created specifically for you. With strengths suited to your industry, minds focused on your clients, and fresh ideas aimed at achieving your objectives. And yes, different IS better. After all, our team members are doing what they’re great at, every day. And that’s working for you.
There’s no “one size fits all” approach for marketing. So, we begin our process by forging a true partnership – taking the time to get to know you, your business and your marketing challenges. This helps us identify and create strategies that will allow us to reach your marketing goals.
We believe that marketing is as much scientific as it is creative and we pride ourselves in striking the right balance. Our knowledge of the most up-to-date marketing and sales applications in today’s digital world – coupled with our commitment to listen to you – helps us create an effective brand strategy.
We pride ourselves on the relationships we develop with our clients. We strive to build a level of openness and trust as close as possible to the friendships we formed in our younger years. You know, your best friend you could share your ideas and dreams with and you knew they would always embrace them, but steer you in the right direction. We want to establish this kind of trust and free exchange of ideas with you. That’s how much we value the relationship.
Focal Point was awesome to work with!! Definitely will be using their help again in the future!
Strategic, innovative and customer focused, Focal Point Marketing delivered products and services that exceeded my expectations.
Hi Brien, Receiving 100% positive feedback on the new Website, including “Looks fantastic. Congrats” from Larry W. Gies, Madison Industries CEO. All in one again congrats, well done!
We are quite impressed with Focal Point's level of professionalism and attention to detail. I think we accomplished A LOT. Your team made the process fun and your skills and talent rock!
You guys did a great job with all the marketing materials! Our partners were very impressed and the show was a huge success. We attracted the attention of the largest plumbing supplier in the United States. We have completely surpassed our goal for the show, Thanks for all your help. We are looking forward to expanding our marketing efforts with Focal Point.
Focal Point’s architectural work is outstanding. The photos capture you and make you feel like you are in the space – whether it’s the lobby, board room or common spaces.
In looking for a photographer for our interior, golf course, training academy, etc., I wanted to find someone that would be able to capture more than one feel for many different uses of the photos. Focal Point was able to achieve this. It’s nice to have a partner for our business that we can trust.
Focal Point has been fantastic to work with. They’re the ultimate professionals. “They always meets our deadlines, even short deadlines. When they know we’re in a crunch, they turn things around even faster. Plus, they’ve gone above and beyond on some projects – handling things not included in the actual contract, to make a better end product.
I have been involved in Marketing and have seen a lot of great ad designs throughout my career, but I have to say that ad for the Super Tech Finals featuring our guys the way it did was simply AWESOME! Great job!
Strategy We pride ourselves on listening to our clients and immersing ourselves in your business. This allows us to understand your business and how you operate and interact with your clients day to day. Through a series of meetings our team will work closely with you to learn everything we can about your business. We understand you are the subject matter experts and we are here to learn your processes so we are able to design and develop a strategic marketing plan that achieves results.READ MORE
You have a brand. It is the essence of who you are and what you do as a company. But it’s not always easy to convey that brand to your customers. It takes an understanding of what your brand means, or could mean, to people. It takes insight, interest and a sharp, strategic focus on what makes you different. We have that focus.READ MORE
Our standards are high at Focal Point. We like them that way. But that doesn’t mean we’re difficult. We simply set certain standards we choose to live and work by. We’re clear about those standards with our staff and with our suppliers. Our customers as well. That way, we are all accountable to ourselves and with each other. We’re the kind of business who pushes to the edge of what is possible. We expect the best of our team and our product. We think this is the right way to run any type of business – especially a creative one. We think the work we turn out is a direct indication of the standards we set.READ MORE
Search Engines like Google are Becoming Smarter. Brands are what create quality content that people actually want to read. Ranking well in search engines such as Google is now about being in more than one place, developing a reputation and consistently producing different types of useful multimedia content. Winning at the New SEO is Winning at Online Branding. If you want to be successful in getting your website to rank well in search engines such as Google and get a good deal of organic traffic, it’s imperative that to truly understand your company’s brand.READ MORE
Consistent relevant content is the key to success. Our approach to content marketing revolves around the development of relevant content delivered in a journalist style. Many companies use their blog to toot their own horn and promote accomplishments within the company. While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.READ MORE
Here at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use. Staring into that void and pulling back is a fair feeling to have. After all, you want to get it right.READ MORE
Website design, responsive or otherwise, should focus on your content first, designing the navigational structure to best fit your content while keeping your brand image and message front and center.READ MORE
What a medium! Video marketing has always been a potent tool for telling a story, demonstrating a product and making just about anything more fascinating to customers. Well guess what? It still is!READ MORE
Our approach to resolve your need is not driven by a desire to create an “uber creative design” but rather, we are compelled to develop extraordinary and creative ideas while applying strategic thinking to focus on your brand message.READ MORE
At Focal Point, we understand the power of your message. It’s your message and we’re not here to tell you what to say. We simply will help you say it best. We believe our Points of Difference set us aside from our competitors.