Statt Engineering

Project Goals

Founded in 2007 as Statt Engineering, they got their start designing and fabricating precision automated inspection equipment.  Statt Engineering engaged Focal Point Marketing to develop new brand designed to better communicate who they are and what they do.  The business name since 2017 communicated a much broader scope and created some confusion with clients and prospects.  In pursuit of our goals services included: Market Research, Discovery, Branding, Logo Design, Brand Messaging, Brochure Design, Web Design & Development.

 Now known as Statt Tool, they specialize in providing custom tooling solutions from design through manufacturing and inspection. Their expertise and precision tooling capabilities have helped them carve a niche in a number of high-tech fields including:

• Aerospace & Defense
• Automotive & Racing
• Medical Equipment

Solution

Market Research, Brand Development, Copywriting, Development of a Strategic Marketing Plan to improve SERP rankings, Keyword Research, Design and Development of a new responsive website, Develop of content marketing campaign and Social Media integration.

Results

Focal Point developed messaging, created a new brand image and designed a  dynamic website focused on both navigational and aesthetic design to engage the visitors to the site.  We introduced new robust content to the site designed to direct clients and prospect to the desired information quickly and easily.  The new website was now mobile friendly and the content was organized for easy navigation.  The new site has a clean design and puts the visitor in control of their experience and allows them to find the information they are most interested in within 3 clicks.

Since the completion of the site we have employed a content marketing campaign designed around keyword research for the construction industry as well as promotional plugs for Impact Construction Management. We have seen brand awareness continue to grow as the content marketing campaign generates more impressions and engagement as the content marketing campaign continues to provide consistent and relevant content to be indexed by search engines and driving new visitors to statttool.com