An engagement metric that we are paying attention to is time spent watching. In other words, how many of your viewers are watching your video beyond the first five seconds?Read More
Consistent relevant content is the key to success. Our approach to content marketing revolves around the development of relevant content delivered in a journalist style. Many companies use their blog to toot their own horn and promote accomplishments within the company. While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.
Focal Point focuses your content marketing around a key word strategy. We develop a editorial calendar to insure we deliver the right content at the right time of the year. This allow us to have a plan in place so we can push content out on a consistent basis and keep the content fresh and relevant.
Need help understanding how to develop a content marketing campaign?