Our approach to content marketing revolves around the development of relevant content delivered in a journalist style. Many companies use their blog to toot their own horn and promote accomplishments within the company. While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud to feature.
Focal Point focuses your content marketing around a key word strategy. We develop a editorial calendar to insure we deliver the right content at the right time of the year. This allow us to have a plan in place so we can push content out on a consistent basis and keep the content fresh and relevant.
Need help understanding how to develop a content marketing campaign?
CONTENT MARKETING/DEVELOPMENT
Developing blog content from research, trade journals and other content provided by your team. We will be able to reach your target market through journalist style blog writing and using industry key words. The journalist approach will allow us to broaden the reach by writing about subject matter within your industry that relates back to your business. This could be a blog about your industry in general or a subject that relates directly to your products or services, and will allow us to make a relevant connection back to your website. When distributed via social media we will post the headline and link back to your blog.
Here are just a few types of content that you can focus on to help improve your content:
SEO involves making strategic changes to your website design and content to make your site more visible to search engines. This in turn drives more organic traffic and visitors to your website. Focal Point will conduct keyword research, as the starting point to develop your custom SEO strategy. Our approach includes: Keyword Research, On-Page SEO and Content Marketing.
Using key word research, Focal Point will be able to uncover popular search terms for your industry as it relates to your customers/prospects. This will include keyword terms and variations that are commonly searched in search engines and drive more traffic back to your website. These keywords and topics will be reviewed and analyzed monthly and basic SEO elements and structure of the web pages will determine recommendations for improvements to the site based on analytic and marketing data. This will call for evaluation and updating of title tags, headings, meta descriptions and more as necessary.
Focal Point will monitor the traffic to find ways to continue fine-tuning our SEO strategy. This will be done primarily through the use of Analytics to access the “behind the scenes” information in regards to how visitors are being attracted to the website and what content is of interest. This is an ongoing process and something that will continue to evolve over time as traffic behavior is monitored.
ON-PAGE SEO
Each of these elements will be strategically coded to optimize each page of your website. The key to on-page SEO is to be strategic while remaining relevant and true to your content.
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