Title Image

Content Marketing

idea exchange

Consistent relevant content is the key to success.  Our approach to content marketing revolves around the development of relevant content delivered in a journalist style.  Many companies use their blog to toot their own horn and promote accomplishments within the company.  While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.

Focal Point focuses your content marketing around a key word strategy.  We develop a editorial calendar to insure we deliver the right content at the right time of the year.  This allow us to have a plan in place so we can push content out on a consistent basis and keep the content fresh and relevant.

 

Need help understanding how to develop a content marketing campaign?  Please contact us today to talk.

Our Recent Content
Marketing

An engagement metric that we are paying attention to is time spent watching. In other words, how many of your viewers are watching your video beyond the first five seconds?

Read More
Marketing

Ending the year strong and resilient is on every marketer’s list. Since embracing progress and growth go hand in hand – and technology is changing at a rapid pace – this month and next are also perfect to reflect and regroup.

Read More
Social Media

What we call the social video landscape has undergone supersonic growth in the past ten or fifteen years. Because of that, in large part, we all tend to have ADHD social media vision. In other words, folks tend to jump around from one hot new...

Read More