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Digital marketing
November 20, 2024 In Content Marketing, Digital Marketing, SEO, Social Media

3 Essential Elements of a Successful Digital Marketing Plan

In the bustling digital world, having a robust digital marketing plan is essential for any small business, startup, or marketing professional aiming to stand out. But what exactly does a successful digital marketing strategy entail? It’s all about crafting a plan that resonates with your target audience while driving real results. Let’s explore the three key elements that every successful digital marketing plan should include.READ MORE

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January 15, 2024 In SEO, Social Media

The Evolution of Customer Journey in the Digital Age

How has the customer journey changed in the digital age?

The digital age has drastically changed the way consumers interact with brands and make purchasing decisions. In the past, the customer journey was a linear process, transitioning from awareness, consideration, and decision, but with the advent of the internet and social media, the customer journey has evolved into a more complex and dynamic system. Business leaders must adapt to the rapidly changing customer journey to stay ahead of the competition. In this blog post, we’ll explore the evolution of the customer journey in the digital age and discuss how businesses can optimize their marketing strategies to remain competitive.READ MORE

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Social Media Best Practices
October 10, 2023 In Content Marketing, Marketing, On-Line Marketing, Social Media

3 Best Practices for your Social Media Presence

A lot of people have a personal account on at least one social media platform, but managing a social account for your business requires some different skills and planning. That’s why it’s so important to adhere to some best practices for every professional account you manage. Whether you are part of a multi-national corporation or a locally-owned shop that just opened its doors, read on to learn three ways you can put your social presence to work for your business.READ MORE

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SEO-Content Marketing Strategy - Focal Point Marketing
August 28, 2023 In Brand Development, Content Marketing, On-Line Marketing, SEO, Social Media

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.READ MORE

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Brand Awareness SEO Content Marketing
May 20, 2023 In brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

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Branding - Focal Point Marketing
January 1, 2023 In Brand Development, Content Marketing, Digital, Email Marketing, Ideas, Marketing, On-Line Marketing, SEO, Social Media, Strategic Planning

Three Marketing Trends to Expect in 2023

Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE

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Branding - Indianapolis Marketing Agency
September 1, 2021 In Advertising, Brand Development, Branding, Marketing, On-Line Marketing, Social Media

Watch Your Tone…

How to determine the voice of your company

 

A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE

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Instagram
May 3, 2021 In Social Media

Should Your Company Instagram?

That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?

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Social Media Landing Page
June 22, 2020 In Advertising, Branding, On-Line Marketing, Social Media

How To Craft A Social Media Landing Page That’s Actionable

Some social media landing pages are a visual treat. They grab your attention. Others stab your brain with powerful headlines.

Every day, something on social media is likely to capture your attention — for awhile. And that’s nice and all, but if you can’t remember what the brand or the offer was a few hours later – it didn’t do much to really compel you, did it?READ MORE

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Instagram
December 4, 2019 In Social Media

What We Should All Be Focused On: Audience Connection

What we call the social video landscape has undergone supersonic growth in the past ten or fifteen years. Because of that, in large part, we all tend to have ADHD social media vision. In other words, folks tend to jump around from one hot new social media platform to the next. In fairness, who doesn’t want to stay at the head of the media pack so we won’t look like a dinosaur?

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