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Brand Development

SEO-Content Marketing - Focal Point Marketing
January 4, 2023 In Brand Development, Content Marketing, On-Line Marketing, SEO, Social Media

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.

Brand Awareness SEO Content Marketing

A content marketing strategy is essential for any business wanting to stay competitive in today’s ever-evolving digital landscape. Our content development team creates content in a witty and personable way that entices users with interesting content about your industry.

To gain an advantage over competitors, content marketing and SEO need to go hand-in-hand to ensure content is optimized for search engines as well as offering value to readers. With this approach, companies can effectively reach their desired goals while providing valuable content that resonates with their target audience.

The combination of content marketing and SEO makes it easier for companies to engage their audiences while improving visibility on SERPs. With well-crafted content that resonates with the target audience, content marketers can create an impactful message that highlights the company’s strengths. They can also use content to establish credibility and build relationships with customers or potential partners.

The content should be of high-quality and written in a journalistic style for maximum impact. Plus, it should be relevant to your target audience so that they find it interesting and engaging.

Content development isn’t a one-time thing, it’s an ongoing process that requires research and creativity to stay ahead of the content curve. You can use content marketing to reach your target market in a witty and personable way that entices them with interesting content about your industry.

By utilizing journalist style writing for content development, you can connect with your customers on a deeper level by offering content that is pertinent to their needs. This content should be relevant, engaging and provide value to the readers so they keep coming back for more.

The power of content marketing will help you gain traction and build relationships with customers or potential partners while simultaneously giving your website an SEO boost. Make sure you regularly update content and target the content appropriately in order to make sure it reaches the right audience.

We can help you spread the word of your content by providing social media distribution and promotion. By posting a headline and link back to your blog, we aim to put your content into the spotlight, so it won’t be overlooked.

Let us help you build up an effective content marketing strategy that will keep people coming back for more!

 

 

 

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Marketing can be Tricky
May 7, 2021 In Advertising, Blog, Brand Development, Branding, Content Marketing, Marketing

Four Common Marketing Mistakes that Your Business Can Avoid

Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE

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August 2, 2016 In Brand Development

Big picture. Small steps

Spearheading a new product launch or marketing initiative? Although all of us understand change is ubiquitous and needed, it does seem to be in our very nature to resist it. And that we all do, in big ways and small.

If the marketing launch you are undertaking is massive, here at FocalPoint, we recommend taking small steps from the gate. Here’s what we mean:

For instance, separating communication about the initiative from action. Start by outlining what’s changing and provide a clear “why.” Customers, staff, senior advisers and folks on down the line – even the voice in your head – all need that.

Follow that first step by parsing out a series of additional ‘bite-sized’ steps, and attach a dateline to each. This way, you can provide those in your organization with a chance to taste success one step at a time, and build confidence along the way.

Every couple of weeks, provide a status update and remind your team (and your customers, as appropriate) of the big picture.

Breaking any big marketing change down into smaller elements while keeping the big picture in mind can help everyone in your organization appreciate the ultimate goal, gain positive momentum and contribute to its ultimate success.

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May 4, 2016 In Brand Development, Branding, Content Marketing Strategy, Marketing, Online Marketing, website design

Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to your mission and your audience

About that last bullet point…

FocalPoint creates marketing strategy with an end point in mind. The tag line won’t simply be ‘catchy.’ It will support that business plan you lost sleep over.

We understand that there will be endless details to get right before you launch your web site and your social media plan. That’s the ground point where we work best together. Before you have something that you’re truly proud of. That’s an ideal place for us to be. So together we can create, double check, test, and launch with more than just a hunch.

We want to get things launched right— right alongside you and your team. Greeting success together after hard work ironing out what’s most important.

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January 28, 2016 In Brand Development, Marketing

Perfection is boring

Fear sells. We have to look.

Radical sells. Different sells. Uniformity gets ignored.

Sex (still) sells. Being PC doesn’t.

Beauty sells. Unless it’s so plastically beautiful that it becomes boring.

We’re human. We get tired of tried and true. This is why the world of television programing is getting weirder and weirder. And why talk shows push the envelope. And teenagers listen to radical music.

Different is interesting. What we once thought was perfection, soon becomes boring. So what actually gets noticed and remembered? A reliable product? A better value? Something that is safer?

At FocalPoint, we don’t think so. What’s hot today is fleeting. We get that. Today’s consumer is seeking  “Spicey hot,” “Bold and unpredictable!” and “The quirkiest gizmo ever,” and “We’ve never made a (car) quite like this.”

We see consumers that are compelled by what they don’t see often. Now that we all can get what we want at the touch of a screen, we crave new experiences, new ways to make a connection, and new sensations.

The people at the edges, the thought leaders, the young, the people who care, those are the folks we are getting in front of. The folks that are seeking idiosyncrasy and things that makes them think.

At FocalPoint, we like that too. That is what piques our interest.

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