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Advertising

Find the Right Tone

Watch Your Tone…

How to determine the voice of your company

 

A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE

Marketing can be Tricky

Four Common Marketing Mistakes that Your Business Can Avoid

Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE

Brand Marketing Partnership

What to know about brand marketing partnerships

Brand marketing partnerships are starting to become more common between up-and-coming brands and media publishers or more established brands.

The more established brands get to look younger and trendier and the up-and-coming brands get good support from established brands with more marketing clout. It’s a win-win. Especially when a new kid on the block gets the benefit of the marketing savvy and deep pockets of an establishment brand.READ MORE

Social Media Landing Page

How To Craft A Social Media Landing Page That’s Actionable

Some social media landing pages are a visual treat. They grab your attention. Others stab your brain with powerful headlines.

Every day, something on social media is likely to capture your attention — for awhile. And that’s nice and all, but if you can’t remember what the brand or the offer was a few hours later – it didn’t do much to really compel you, did it?READ MORE

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Are we re-bounding yet?

 

We are certainly walking an uneasy tightrope right now. Respectful of the times, the weariness of isolation and downtime, we are all ready for change and for the growth we desperately hope is waiting out there.

We feel the desire for shift and change in our bones and dare to be cautiously optimistic. So, we sit down to strategize a plan for re-opening.

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Empathetic marketing during the quarantine

When a cultural moment pivots as dramatically as it has in the last few months of the coronavirus pandemic, it’s imperative that your company reacts with tact and empathy – as you position your brand to help.

Needless to say, that’s going to require a lot of poise and nuanced communication. So how to begin? What should you do?READ MORE

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Billboard It

We all have that friend that tells long stories with too many details and takes forever to get to the point.

It’s hard to stay focused and interested in the story after awhile.

Same is true with just about anything you put out there on any type of media, social or otherwise.

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