Strategy We pride ourselves on listening to our clients and immersing ourselves in your business. This allows us to understand your business and how you operate and interact with your clients day to day. Through a series of meetings our team will work closely with you to learn everything we can about your business. We understand you are the subject matter experts and we are here to learn your processes so we are able to design and develop a strategic marketing plan that achieves results.

You have a brand. It is the essence of who you are and what you do as a company. But it’s not always easy to convey that brand to your customers. It takes an understanding of what your brand means, or could mean, to people. It takes insight, interest and a sharp, strategic focus on what makes you different. We have that focus.

Our standards are high at Focal Point. We like them that way. But that doesn’t mean we’re difficult. We simply set certain standards we choose to live and work by. We’re clear about those standards with our staff and with our suppliers. Our customers as well. That way, we are all accountable to ourselves and with each other. We’re the kind of business who pushes to the edge of what is possible. We expect the best of our team and our product. We think this is the right way to run any type of business – especially a creative one. We think the work we turn out is a direct indication of the standards we set.

Search Engines like Google are Becoming Smarter. Brands are what create quality content that people actually want to read. Ranking well in search engines such as Google is now about being in more than one place, developing a reputation and consistently producing different types of useful multimedia content. Winning at the New SEO is Winning at Online Branding. If you want to be successful in getting your website to rank well in search engines such as Google and get a good deal of organic traffic, it’s imperative that to truly understand your company’s brand.

Consistent relevant content is the key to success. Our approach to content marketing revolves around the development of relevant content delivered in a journalist style. Many companies use their blog to toot their own horn and promote accomplishments within the company. While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.

Here at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use. Staring into that void and pulling back is a fair feeling to have. After all, you want to get it right.