UpliftedCare

Introduction

In the rapidly evolving world of healthcare, it’s crucial for organizations to develop a strong, relatable brand that communicates their unique mission and values. UpliftedCare, a hospice care organization, sought to redefine the public perception of hospice care and position themselves as a leader in compassionate, comprehensive end-of-life care. This case study showcases how our agency worked with UpliftedCare to achieve these goals through effective branding, educational campaigns, and digital marketing strategies.

Background

UpliftedCare’s mission transcends traditional hospice care by focusing on providing physical, emotional, spiritual, and social support to individuals and families facing terminal illness. However, misconceptions about hospice care often prevent timely referrals, delaying access to the invaluable benefits it offers. Our challenge was to dispel these myths, educate the public and healthcare professionals, and elevate UpliftedCare’s brand to reflect its core philosophy of dignity, independence, and comfort.

Key Results

Branding Philosophy

New Position Statement – “Redefining Hospice Care”

At UpliftedCare, our mission is more than a statement—it’s a commitment woven into the fabric of everything we do. We believe in the transformative power of compassionate care, providing not just physical support but also emotional, spiritual, and social guidance to individuals and families facing terminal illness. Our approach is rooted in the belief that every person deserves dignity, independence, and comfort throughout their journey.

Educational Campaign for Healthcare Professionals

To clear up misunderstandings about hospice care, Focal Point launched a targeted educational campaign aimed at physicians, Directors of Nursing (DONs), and Skilled Nursing Facilities (SNFs). The campaign included:

• Personal Connections: Building strong relationships with healthcare professionals to advocate for early hospice referrals.
• Informative Flyers: Distributing clear, concise information about the benefits and philosophy of hospice care.
• Short Engaging Explainer Videos: Creating easily digestible content to quickly convey key messages.
• Video Brochures: Providing an interactive way for healthcare professionals to learn about UpliftedCare.

Development of Brand Messaging

We developed a brand messaging framework that encapsulated UpliftedCare’s dedication to compassionate care and education. This framework served as the foundation for all marketing materials and communications.

Website Redesign

Focal Point undertook a comprehensive redesign of UpliftedCare’s website to ensure it reflected the organization’s mission and provided an optimal user experience. Key elements included:

• Clear Marketing Objective: Conveying UpliftedCare’s mission and services effectively.
• Improved Aesthetic and Navigational Design: Enhancing the visual appeal and ease of use.
• On-Page SEO and Content Development: Implementing keyword research, meta data, and high-quality content to improve search engine rankings and drive traffic.

Social Media Branding and Regular Posting

We managed UpliftedCare’s social media channels, creating strategic and engaging posts to increase brand awareness and foster a sense of community among followers. Regular posting and promotion ensured consistent visibility and engagement.

Summary

Through a combination of clear, empathetic branding, targeted educational campaigns, and strategic digital marketing, we successfully elevated UpliftedCare’s brand and positioned them as a leader in compassionate hospice care. Our efforts helped dispel common misconceptions, educated both the public and healthcare professionals, and fostered a deeper understanding and appreciation for the invaluable services UpliftedCare provides. 

upliftedcare.org

If your organization is looking to redefine its brand and connect with your audience on a deeper level, our team of experts is here to help. Contact us today to learn how we can transform your brand and elevate your mission.