Using key word research, Focal Point will be able to uncover popular search terms for your industry as it relates to your customers/prospects. This will include keyword terms and variations that are commonly searched in search engines and drive more traffic back to your website. These keywords and topics will be reviewed and analyzed monthly and basic SEO elements and structure of the web pages will determine recommendations for improvements to the site based on analytic and marketing data. This will call for evaluation and updating of title tags, headings, meta descriptions and more as necessary.
Focal Point will monitor the traffic to find ways to continue fine-tuning our SEO strategy. This will be done primarily through the use of Analytics to access the “behind the scenes” information in regards to how visitors are being attracted to the website and what content is of interest. This is an ongoing process and something that will continue to evolve over time as traffic behavior is monitored.