January 24, 2025
In
Advertising, Art, Branding, Design, Digital Marketing, Marketing
Marketing
August 19, 2024
In
Brand Development, Marketing, Strategic Planning
Maximizing Brand Potential Through Strategic Marketing
Discover the Focal Point Difference in Elevating Your Brand’s Performance
Are you looking for ways to maximize your brand potential through strategic marketing? As a business owner or executive, you already know how crucial branding is to your company’s success. In today’s digital age, competition is fiercer than ever. Your brand needs to stand out in the crowded marketplace, and strategic marketing is the way to do it. In this blog post, we will share with you the secrets of maximizing your brand potential through effective marketing.READ MORE
July 1, 2024
In
Advertising, brand awareness, Brand Development, Branding, Business, Content Marketing Strategy, Digital, Digital Marketing, Marketing, On-Line Marketing
Is It Worth It to Hire a Digital Marketing Agency?
In today’s fast-paced digital world, the question, “Is it worth it to hire a digital marketing agency?” often comes up. Whether you’re a Marketing Director, Business Owner, or CEO, this decision can significantly impact your business’s growth and success. Let’s explore why partnering with a digital marketing agency might be the game-changer you need.READ MORE
October 10, 2023
In
Content Marketing, Marketing, On-Line Marketing, Social Media
3 Best Practices for your Social Media Presence
A lot of people have a personal account on at least one social media platform, but managing a social account for your business requires some different skills and planning. That’s why it’s so important to adhere to some best practices for every professional account you manage. Whether you are part of a multi-national corporation or a locally-owned shop that just opened its doors, read on to learn three ways you can put your social presence to work for your business.READ MORE
September 18, 2023
In
brand awareness, Brand Development, Marketing
Discover the Focal Point Difference in Elevating Your Brand’s Performance
Maximizing brand potential is vital for businesses of all sizes looking to grow and succeed in today’s hyper-competitive marketplace. Branding allows you to differentiate your business from its competitors and build a long-lasting relationship with your customers. However, to maximize the potential of your brand, you must have a strategic marketing plan in place. In this blog post, we will discuss how Focal Point can make a difference in elevating your brand’s performance.READ MORE
July 25, 2023
In
Advertising, Brand Development, Branding, Marketing
What to know about brand marketing partnerships
Brand marketing partnerships are starting to become more common between up-and-coming brands and media publishers or more established brands.
The more established brands get to look younger and trendier and the up-and-coming brands get good support from established brands with more marketing clout. It’s a win-win. Especially when a new kid on the block gets the benefit of the marketing savvy and deep pockets of an establishment brand.READ MORE
April 25, 2023
In
Advertising, Brand Development, Email Marketing, Marketing
Are You Overcommunicating?
Marketers are constantly riding the line of communication – whether it’s frequency, method, or even the content itself, it can be difficult to know how best to reach your clients and followers. If you’re wondering how you can communicate effectively without going overboard, keep reading for a few of our favorite tips:READ MORE
January 1, 2023
In
Brand Development, Content Marketing, Digital, Email Marketing, Ideas, Marketing, On-Line Marketing, SEO, Social Media, Strategic Planning
Three Marketing Trends to Expect in 2023
Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE
September 1, 2021
In
Advertising, Brand Development, Branding, Marketing, On-Line Marketing, Social Media
Watch Your Tone…
How to determine the voice of your company
A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE
May 7, 2021
In
Advertising, Blog, Brand Development, Branding, Content Marketing, Marketing
Four Common Marketing Mistakes that Your Business Can Avoid
Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE