Ending the year strong and resilient is on every marketer’s list. Since embracing progress and growth go hand in hand – and technology is changing at a rapid pace – this month and next are also perfect to reflect and regroup.
You already know that Amazon Prime Day is a big retail shopping day for Amazon. Maybe you also noticed that more and more retailers are getting on the bandwagon, offering special pricing of their own on the same day.
Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.
Retailer mobile app use by consumers actually doubled last year, according to RetailDive.com. These apps are quickly increasing in popularity for good reason – actually two good reasons. They appeal to consumers for their convenience as well as their speed.
You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.
While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.READ MORE
According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).
He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.