December 5, 2017
The end of the year is a good time to take an in-depth look at your company’s strengths and weaknesses.
If you hit your targeted goals, terrific. But if not, why not?
That’s where we come in. Because while you are the undisputed experts on what you offer, FocalPoint can help you understand the rest of the marketplace.
Having a research team at your disposal can help you more fully understand what your competition is doing and why. And shed light on the where your industry is headed, so you can get ahead of next year’s learning curve.
Once you know where you stand within your marketplace niche and what your competition is doing and why, you can more accurately plan how to best set and meet next year’s goals. For instance, instead of correlating goals with quarterly growth desires, they can be strategically set for the marketplace as a whole, carefully defining your place within that market.
Defining the bigger picture
FocalPoint crunches numbers with the best of them. We also mine external data your business may not have access to. Beyond that, we think it’s essential to look at cultural norms that may be shifting including the businesses and professionals that depend on you.
Unfortunately, strategic planning doesn’t include a crystal ball, but it does glean as much information as possible from the resources at hand, forming a 360 degree view of where you’ve come, where you’re going, and what you are up against.
Once that information is set, a marketing plan it determined that targets your audience in the best way possible.
That could mean utilizing seven different social media sources and a series of correlating radio commercials. Or creating industry specific journal ads targeting key buying cycles.
Or none of the above. It’s good to shake up the expectations and break new ground. Especially when the research suggests a fresh voice is just what’s needed to break through your industry’s ‘tried and true.’
What we’ve come to understand is that although are clients are the experts about their businesses, there are bound to be a few blind spots.
We can help fill in the gaps and help broaden the marketplace view. Then together, we can set up your 2018 for new triumphs.