With all the marketing metrics currently available to your business, you can track everything from the number of emails opened — to how many seconds your video is watched – to how many Instagrams are liked and shared.
An engagement metric that we are paying attention to is time spent watching. In other words, how many of your viewers are watching your video beyond the first five seconds?
Ending the year strong and resilient is on every marketer’s list. Since embracing progress and growth go hand in hand – and technology is changing at a rapid pace – this month and next are also perfect to reflect and regroup.
There are tons of examples of businesses with good products that don’t succeed. And organizations oozing creativity that can’t find marketing traction.
You already know that Amazon Prime Day is a big retail shopping day for Amazon. Maybe you also noticed that more and more retailers are getting on the bandwagon, offering special pricing of their own on the same day.
How do you know when to hire an outside marketing team?
Just asking this question is a pretty fair indication that your business is ready to begin thinking in new ways.
Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.
At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.
You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.
While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.READ MORE
According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).
He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.