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SEO

January 15, 2024 In SEO, Social Media

The Evolution of Customer Journey in the Digital Age

How has the customer journey changed in the digital age?

The digital age has drastically changed the way consumers interact with brands and make purchasing decisions. In the past, the customer journey was a linear process, transitioning from awareness, consideration, and decision, but with the advent of the internet and social media, the customer journey has evolved into a more complex and dynamic system. Business leaders must adapt to the rapidly changing customer journey to stay ahead of the competition. In this blog post, we’ll explore the evolution of the customer journey in the digital age and discuss how businesses can optimize their marketing strategies to remain competitive.READ MORE

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SEO-Content Marketing Strategy - Focal Point Marketing
August 28, 2023 In Brand Development, Content Marketing, On-Line Marketing, SEO, Social Media

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.READ MORE

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Brand Awareness SEO Content Marketing
May 20, 2023 In brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

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Branding - Focal Point Marketing
January 1, 2023 In Brand Development, Content Marketing, Digital, Email Marketing, Ideas, Marketing, On-Line Marketing, SEO, Social Media, Strategic Planning

Three Marketing Trends to Expect in 2023

Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE

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