Blog Archives

May 7, 2021 In Advertising, Blog, Brand Development, Branding, Content Marketing, Marketing

Four Common Marketing Mistakes that Your Business Can Avoid

Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE

September 24, 2018 In Blog

How Do I Blog You? Let Me Count The Ways…

Perhaps you blog for your business. Or post weekly to social media. Have you ever run out of ideas on what to post? Wonder what to say that’s new?

It’s something we social media folks all run into from time to time. So here are a few interesting ways to post material for your blog, Instagram, Twitter feed, or even email outreaches to customers that will not only keep them reading, but looking for more from you.

September 17, 2018 In Blog

Taking Your Blog To The Next Level

It doesn’t take much to set up a blog on your website. It is quite a bit more difficult to find someone who knows how to write well for the media and do it with consistency, thoroughness and accuracy.

July 23, 2018 In Blog

Help! How Do I Come Up With Ideas For My Editorial Calendar?

An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools https://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar. But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.

July 23, 2018 In Blog, Content Marketing

5 Great Reasons To Set Up An Editorial Content Calendar

Your organization, like ours, probably already has a marketing budget and a marketing strategy. Great to have, as that keeps your company on message and working within established parameters.

July 16, 2018 In Blog

2 Million Searches a Minute?

Forget global warming. We are already drowning in an alarming tsunami of…. data.

Big data is exponentially expanding. And it’s overwhelming all of us. To put this in perspective, Google receives more than two million requests for search each and every minute. Let that sink in a minute.