2 Million Searches a Minute?
Forget global warming. We are already drowning in an alarming tsunami of…. data.
Big data is exponentially expanding. And it’s overwhelming all of us. To put this in perspective, Google receives more than two million requests for search each and every minute. Let that sink in a minute.
What are we searching for? A lot of the searches are for stuff (including data) that’s new. In fact, Google reports that 90 percent of the world’s data has been created in the last two years alone.
How do we get this much new information? The short answer is social media. The rise of social media to the web makes it possible for tons of new information to make its way across the internet all the time. New words are being created. New ideas being shared. Tweets about the ideas. Breaking news. Responses to breaking news. Counterpoints to breaking news. You get the idea.
The bottom line is that all this data is making it difficult for organizations to make sense of the data. And respond appropriately in a way that gets their news or product or info into view.
And that is really tough in a world that is trying to shift through tons of data.
How to push through the tsunami? Visuals work very well.
We humans respond to and process visual data better than any other type of data. In fact, the human brain is hardwired to process images 60,000 times faster than text. Visuals are immediately registered and understood because most (90 percent) of information transmitted to the brain is, in fact, visual.
Knowing all of us are visual by nature, leverage this information to enhance search to your site. The more complicated the data – or information — you offer, the more visuals you should have. The good news is that data is geospatial and can be presented in a variety of visual ways, including
• Site locations
• Promotional side bars
• Interactive maps
• Drop down ads
• Sale graphics
Need more ammunition for presenting a ton of visual information in your next (fill in the blank: website, PowerPoint, email, blog, tweet, Facebook post, Instagram post)? Visual data also makes it easier to collaborate, link ideas together, and generate new ideas. And that impacts your team as well as who you are trying to reach.