Perfection is boring
Fear sells. We have to look.
Radical sells. Different sells. Uniformity gets ignored.
Sex (still) sells. Being PC doesn’t.
Beauty sells. Unless it’s so plastically beautiful that it becomes boring.
We’re human. We get tired of tried and true. This is why the world of television programing is getting weirder and weirder. And why talk shows push the envelope. And teenagers listen to radical music.
Different is interesting. What we once thought was perfection, soon becomes boring. So what actually gets noticed and remembered? A reliable product? A better value? Something that is safer?
At FocalPoint, we don’t think so. What’s hot today is fleeting. We get that. Today’s consumer is seeking “Spicey hot,” “Bold and unpredictable!” and “The quirkiest gizmo ever,” and “We’ve never made a (car) quite like this.”
We see consumers that are compelled by what they don’t see often. Now that we all can get what we want at the touch of a screen, we crave new experiences, new ways to make a connection, and new sensations.
The people at the edges, the thought leaders, the young, the people who care, those are the folks we are getting in front of. The folks that are seeking idiosyncrasy and things that makes them think.
At FocalPoint, we like that too. That is what piques our interest.