Marketers are constantly riding the line of communication – whether it’s frequency, method, or even the content itself, it can be difficult to know how best to reach your clients and followers. If you’re wondering how you can communicate effectively without going overboard, keep reading for a few of our favorite tips:READ MORE
More than a few famous poets, authors and songwriters have waxed poetic about the point along the road where one has to decide which direction to take.
At FocalPoint, we think the key to making the best decision about the road less travelled, the road not taken, or the fork in the road is NOT the crucial part of your journey. We think that first you have to SEE the fork, and recognize it for what it is.
That’s a huge thing in marketing and communications strategy. Many, many organizations misstep by failing to see that there is a critical decision to be made at a particular juncture — and do not understand the importance of the fork in the road.
How does one develop the insight to take the right path? At FocalPoint we set out these reminders for ourselves:
Recognizing the significant, life-altering twists in your company’s path is difficult. It helps having a company by your side to help you anticipate change.
Together, we can decide which new direction to take to forge ahead.