December 11, 2015
How can I expand my business in a slow-growing economy, you ask?
We get that question a lot here at FocalPoint. Because despite news that employment numbers are up and the economy is percolating, we’re not feeling any kind of surge here in the Midwest.
So, what can you do to increase your marketing share?
The short answer is: get creative! But of course, any marketing solution we recommend begins with us doing a lot of listening to what you do, how you do it differently, and what you are trying to achieve.
That said, here are some interesting ideas we may consider for small and medium sized businesses on a budget:
- Believe it or not, on-line advertising may be your best bet. Depending on your business niche, Facebook, Twitter and Linkedin may be good places to invest for little money. We can help you figure out which type of on-line advertising creates the best pop for you by doing test ads. Test ads are run for a short time (for very little money) to see how well an ad will play out before we make a bigger buy. (Yes, we really can do that!)
- You most assuredly cannot match larger competitors dollar-for-dollar but, you absolutely can use unusual or unexpected media approaches to woo business your way.
- If your budget is tight, chances are you need to be more targeted with your advertising. Rather than a broad brush approach, we hunker down and do some real due diligence and discover how your potential customers actually make buying decisions. Only then do we select a medium that targets your customers in a way they want to be approached.
Here’s a glass half full way to think about marketing on a budget: Because your business is smaller, you have the ability to react quickly to current conditions and (together with us) create ads and promotions that use trends, changing circumstances, opportunities, and headlines to your advantage.
Let the creative sparks fly!