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SEO-Content Marketing - Focal Point Marketing

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.

Brand Awareness SEO Content Marketing

A content marketing strategy is essential for any business wanting to stay competitive in today’s ever-evolving digital landscape. Our content development team creates content in a witty and personable way that entices users with interesting content about your industry.

To gain an advantage over competitors, content marketing and SEO need to go hand-in-hand to ensure content is optimized for search engines as well as offering value to readers. With this approach, companies can effectively reach their desired goals while providing valuable content that resonates with their target audience.

The combination of content marketing and SEO makes it easier for companies to engage their audiences while improving visibility on SERPs. With well-crafted content that resonates with the target audience, content marketers can create an impactful message that highlights the company’s strengths. They can also use content to establish credibility and build relationships with customers or potential partners.

The content should be of high-quality and written in a journalistic style for maximum impact. Plus, it should be relevant to your target audience so that they find it interesting and engaging.

Content development isn’t a one-time thing, it’s an ongoing process that requires research and creativity to stay ahead of the content curve. You can use content marketing to reach your target market in a witty and personable way that entices them with interesting content about your industry.

By utilizing journalist style writing for content development, you can connect with your customers on a deeper level by offering content that is pertinent to their needs. This content should be relevant, engaging and provide value to the readers so they keep coming back for more.

The power of content marketing will help you gain traction and build relationships with customers or potential partners while simultaneously giving your website an SEO boost. Make sure you regularly update content and target the content appropriately in order to make sure it reaches the right audience.

We can help you spread the word of your content by providing social media distribution and promotion. By posting a headline and link back to your blog, we aim to put your content into the spotlight, so it won’t be overlooked.

Let us help you build up an effective content marketing strategy that will keep people coming back for more!




Brand Awareness SEO Content Marketing

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

Adding Video to Your Website Can Bolster Search.

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on your site longer, and increase repeat visits.

In fact, studies show that practically nothing beats the SEO benefits of landing page video right on your domain:

  • Search results found via a video have a 41% higher click-through rate than text alone and 30% higher than still images
  • According to a recent comScore study, “Visitors who view a video stay on average two minutes longer and are 64% more likely to purchase than other site visitors.”
  • Bingo! Combine high dwell time (staying on the page) with low bounce rates (see below), and you’ll have an enviable SERP — and an increased conversion rate.

That’s because videos tend to make your pages sticky. In other words, they help people pay attention to your site longer. They also tend to remember more about your product after watching.

The average online attention span is less than eight seconds. When visitors click onto your site and then lose interest and click away without moving to another page, you get a high bounce rate.

And that hurts your site’s SERP ranking.

Simply put, a compelling video on your web or blog site is a great way to make people stay. With that in mind, here are some best practices for adding video to your website from the team at FocalPoint:

  • Don’t let your video host monopolize your traffic. Embed video directly to your site. We can show you how.
  • Entice your readers into clicking the video with an engaging preview. Just give them a taste of what is coming up.
  • Use accurate video titles. Don’t deceive your potential viewer.
  • Add text where appropriate to highlight key points
  • Where to place the video is also critical. You want to imbed your video “above the fold,” meaning the imaginary line where users have to scroll to see additional content.

 Keep it short and sweet

In a world where even thoughtful articles get skimmed, videos can be a terrific way to communicate effectively. So, besides being enjoyable to watch, informative, and relatable, they should also be short and to the point. You might also consider adding closed captioning for those who watch videos with their sound off.

So yes, quality video marketing will improve the way you approach SEO to your website. That alone is worth more than all the search engine hacks, tips, and secrets you can dig up.