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SEO Tag

January 15, 2024 In SEO, Social Media

The Evolution of Customer Journey in the Digital Age

How has the customer journey changed in the digital age?

The digital age has drastically changed the way consumers interact with brands and make purchasing decisions. In the past, the customer journey was a linear process, transitioning from awareness, consideration, and decision, but with the advent of the internet and social media, the customer journey has evolved into a more complex and dynamic system. Business leaders must adapt to the rapidly changing customer journey to stay ahead of the competition. In this blog post, we’ll explore the evolution of the customer journey in the digital age and discuss how businesses can optimize their marketing strategies to remain competitive.READ MORE

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SEO-Content Marketing Strategy - Focal Point Marketing
August 28, 2023 In Brand Development, Content Marketing, On-Line Marketing, SEO, Social Media

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.READ MORE

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Brand Awareness SEO Content Marketing
May 20, 2023 In brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

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November 28, 2017 In Marketing, Website Design

Adding Video to Your Website Can Bolster Search.

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on your site longer, and increase repeat visits.

In fact, studies show that practically nothing beats the SEO benefits of landing page video right on your domain:

  • Search results found via a video have a 41% higher click-through rate than text alone and 30% higher than still images
  • According to a recent comScore study, “Visitors who view a video stay on average two minutes longer and are 64% more likely to purchase than other site visitors.”
  • Bingo! Combine high dwell time (staying on the page) with low bounce rates (see below), and you’ll have an enviable SERP — and an increased conversion rate.

That’s because videos tend to make your pages sticky. In other words, they help people pay attention to your site longer. They also tend to remember more about your product after watching.

The average online attention span is less than eight seconds. When visitors click onto your site and then lose interest and click away without moving to another page, you get a high bounce rate.

And that hurts your site’s SERP ranking.

Simply put, a compelling video on your web or blog site is a great way to make people stay. With that in mind, here are some best practices for adding video to your website from the team at FocalPoint:

  • Don’t let your video host monopolize your traffic. Embed video directly to your site. We can show you how.
  • Entice your readers into clicking the video with an engaging preview. Just give them a taste of what is coming up.
  • Use accurate video titles. Don’t deceive your potential viewer.
  • Add text where appropriate to highlight key points
  • Where to place the video is also critical. You want to imbed your video “above the fold,” meaning the imaginary line where users have to scroll to see additional content.

 Keep it short and sweet

In a world where even thoughtful articles get skimmed, videos can be a terrific way to communicate effectively. So, besides being enjoyable to watch, informative, and relatable, they should also be short and to the point. You might also consider adding closed captioning for those who watch videos with their sound off.

So yes, quality video marketing will improve the way you approach SEO to your website. That alone is worth more than all the search engine hacks, tips, and secrets you can dig up.

 

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