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HD Video Production Tag

Adding Video to Your Website Can Bolster Search.

Not only can this be a cost-effective use of good creative work, but it can also help increase traffic to your site. By embedding the video directly to your site – such as on a landing page – you can increase search, keep visitors on your site longer, and increase repeat visits.

In fact, studies show that practically nothing beats the SEO benefits of landing page video right on your domain:

  • Search results found via a video have a 41% higher click-through rate than text alone and 30% higher than still images
  • According to a recent comScore study, “Visitors who view a video stay on average two minutes longer and are 64% more likely to purchase than other site visitors.”
  • Bingo! Combine high dwell time (staying on the page) with low bounce rates (see below), and you’ll have an enviable SERP — and an increased conversion rate.

That’s because videos tend to make your pages sticky. In other words, they help people pay attention to your site longer. They also tend to remember more about your product after watching.

The average online attention span is less than eight seconds. When visitors click onto your site and then lose interest and click away without moving to another page, you get a high bounce rate.

And that hurts your site’s SERP ranking.

Simply put, a compelling video on your web or blog site is a great way to make people stay. With that in mind, here are some best practices for adding video to your website from the team at FocalPoint:

  • Don’t let your video host monopolize your traffic. Embed video directly to your site. We can show you how.
  • Entice your readers into clicking the video with an engaging preview. Just give them a taste of what is coming up.
  • Use accurate video titles. Don’t deceive your potential viewer.
  • Add text where appropriate to highlight key points
  • Where to place the video is also critical. You want to imbed your video “above the fold,” meaning the imaginary line where users have to scroll to see additional content.

 Keep it short and sweet

In a world where even thoughtful articles get skimmed, videos can be a terrific way to communicate effectively. So, besides being enjoyable to watch, informative, and relatable, they should also be short and to the point. You might also consider adding closed captioning for those who watch videos with their sound off.

So yes, quality video marketing will improve the way you approach SEO to your website. That alone is worth more than all the search engine hacks, tips, and secrets you can dig up.

 

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Creating a compelling video

Videos have super powers.

If done right, they can engage, entertain and educate an audience like nothing else can. That’s because using visuals, spoken voice, music and good editing, videos can break through to your audience intellectually and emotionally.

Videos forge a connection and built rapport.

Or – not.

It’s just as easy to miss your mark, losing an audience by packing in too much information, boring them with nothing new, or coming across as out of touch.

Finding the right mix of intellect, humor and emotional appeal is a delicate balance. The magic is difficult to explain, but — you absolutely know it when you see it. And when a video hits the right mark, making you laugh or want to watch it again, your impulse is to share it.

And that’s when you know you’re onto something – when a video gets shared. That’s the goal.

So, how to create a video with super powers?

It starts with clear vision, a great central idea, and excellent writing.

Then the magic really happens in production. All the elements come together; music, sound and narration, timed perfectly with effective visuals.

In a world where even thoughtful articles are skimmed rather than read thoroughly, videos should be concise and on point. And off-beat, funny, irreverent …or charming. Humor can be very effective and memorable.

What’s especially great about video today is that technology is making video more accessible than ever. You don’t need a six-figure budget to create a great video.

 How to make your video affordable:

  • Talk with us, for starters. We do our video work in house.
  • Use simpler video formats. Videos don’t have to be movies with actors and special effects.
  • Animation is compelling and can be very simple.
  • Include video with other marketing services such as websites, landing pages and enhanced listings. Use it or versions of it in lots of places. That can help keep costs down, too.

Yes, Virginia, videos really do have super powers. So by all means, consider a video as a part of your marketing strategy. Consumers like video, use video, share video, and remember video. And that means video brings marketing power to your site’s SEO.

 

 

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Why I Am Focused On My Content Marketing Strategy

Focal Point Video Marketing

As of late, I have really been making it a point to focus on the content marketing strategy for my business.  Having been in the marketing industry for over 25 years, it only seems natural to begin to share some of my thoughts, opinions and stories via my company blog.  You see, for a long time I have been known to my network as the “video guy” and while video production is definitely one of our core services here at Focal Point, there’s so much more to the story. It has always been my passion to build an Digital Marketing Agency that is truly engaged in the success of each client.

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Digital Cinema Quality, Affordable Rates for HD Video Production

Have you ever noticed how some HD video production looks a lot like film?  They’ve got a softness or smoothness to them, a different depth of field and well, they’ve just plain got a high-end look.

Digital Cinema is the buzz of this video industry these days.  It used to be that clients who wanted the best quality products would turn to film – which is both time-consuming and expensive to shoot, edit and produce.  But now, with digital cinema, you can get similar results for a fraction of the cost.

HD Video Production

When it comes to video production, there are varying levels of quality – everything from home-grown look to high end and well produced – and now, there’s digital cinema.  Digital cinema refers to the use of digital technology to produce high-resolution, cinema quality motion images, but without the use of conventional film.

You may have heard of the HDSLR or the RED cameras – those are a few of the biggies in digital cinema, with marketing materials that include words like “revolutionary” and “game changing.”  It’s a whole different approach to video production – some even say it’s the true “high definition” where HDTV is the really “low definition.”

The biggest difference is the depth of field.  When shooting with digital cinema, cinematographers have a much greater control over the depth of field – producing images with soft backgrounds like what you’ll see in a movie theatre.  It’s all about the sensor.  35mm has a much larger sensor than a standard video camera, and digital cinema utilizes the same size sensor as 35mm film.

The work flow is different, too.  Video cameras allows us to zoom in and out, pan left to right and other things.  Digital cinema is different in that there’s no zoom. The camera is physically moved either by hand held or using a dolly, jib or steadi-cam to create this effect.  Dolly, Jib and Steadi-cam moves help create stylish, cinematic images and add an instant level of class to the production…giving the production that WOW factor.  Plus, the audio and video are recorded separately with most digital cinema style cameras.  Video is captured by the camera and audio is captured separately, then they’re synced up during the post production process.  This allows for better audio quality and more flexibility in capturing sound – for example, the camera can be 50 feet away from a subject and the audio technician is up close to the action to capture the best sound.  More flexibility makes for a better end result.

All in all, digital cinema provides clients with another option.  It’s not the answer for every scenario – every project and budget is different and many require different approaches.  Most quality production companies have a variety of camera packages to meet each client’s own need.  Digital cinema is the latest and greatest on the market and is becoming more widely used.  Hence, the buzz.

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