When anyone, company or individual, makes a purchase decision, that choice is based on a perception of product or service competence (credibility) as well as image (likeability).
An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools https://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar. But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.
Your organization, like ours, probably already has a marketing budget and a marketing strategy. Great to have, as that keeps your company on message and working within established parameters.
Forget global warming. We are already drowning in an alarming tsunami of…. data.
Big data is exponentially expanding. And it’s overwhelming all of us. To put this in perspective, Google receives more than two million requests for search each and every minute. Let that sink in a minute.