May 20, 2023
In
brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning
Branding Tag
September 1, 2021
In
Advertising, Brand Development, Branding, Marketing, On-Line Marketing, Social Media
Watch Your Tone…
How to determine the voice of your company
A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE
September 2, 2020
In
Branding, Content Marketing, Online Marketing, Search Engine Optimization, SEO
Using content marketing efficiently to increase ROI
No doubt you’ve got questions about using content marketing to generate income for your business – as efficiently as possible. That’s what it’s all about, especially right now when marketing budgets are tight. READ MORE
June 22, 2020
In
Advertising, Branding, On-Line Marketing, Social Media
How To Craft A Social Media Landing Page That’s Actionable
Some social media landing pages are a visual treat. They grab your attention. Others stab your brain with powerful headlines.
Every day, something on social media is likely to capture your attention — for awhile. And that’s nice and all, but if you can’t remember what the brand or the offer was a few hours later – it didn’t do much to really compel you, did it?READ MORE
August 12, 2016
In
Brand Development, Branding, Marketing
How Hot Will Your Brand Be Tomorrow?
The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.
Updates, fads and trends are coming faster and more frequently.
That’s why former hot brands like Dell soon get crushed by Microsoft. And Microsoft gets toppled by Apple. And Blackberry moves out of favor as iPod comes on the scene, and so on.
At FocalPoint, we think there is a lesson in all of this for the rest of us. As soon as a hot brand becomes exceptional, it’s hard to grow, move ahead and make changes. Why? Because the ‘wow’ is working too well for you at that moment, and it’s hard not to drink your brand Kool-Aid.
We think brand evolution and flexibility are the best responses to the ever-changing, fast-paced competitive marketplace. So we work with our clients to continually improve our client’s brand. Even when it’s hot. This is particularly true in today market. I just came from a speaking event where the subject was in part how the product lifecycle has changes and you really do need to be reinventing your product or service while it is still a hot commodity.
We want to be sure our clients’ positioning re-earns attention and re-connects in new ways so it stays in line with what’s important to their customers.
We make it a point not to drink any brand’s Kool-Aid here.