May 20, 2023
In
brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning
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April 25, 2023
In
Advertising, Brand Development, Email Marketing, Marketing
Are You Overcommunicating?
Marketers are constantly riding the line of communication – whether it’s frequency, method, or even the content itself, it can be difficult to know how best to reach your clients and followers. If you’re wondering how you can communicate effectively without going overboard, keep reading for a few of our favorite tips:READ MORE
January 1, 2023
In
Brand Development, Content Marketing, Digital, Email Marketing, Ideas, Marketing, On-Line Marketing, SEO, Social Media, Strategic Planning
Three Marketing Trends to Expect in 2023
Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE
September 1, 2021
In
Advertising, Brand Development, Branding, Marketing, On-Line Marketing, Social Media
Watch Your Tone…
How to determine the voice of your company
A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE
May 7, 2021
In
Advertising, Blog, Brand Development, Branding, Content Marketing, Marketing
Four Common Marketing Mistakes that Your Business Can Avoid
Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE
May 3, 2021
In
Social Media
Should Your Company Instagram?
That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?
June 22, 2020
In
Advertising, Branding, On-Line Marketing, Social Media
How To Craft A Social Media Landing Page That’s Actionable
Some social media landing pages are a visual treat. They grab your attention. Others stab your brain with powerful headlines.
Every day, something on social media is likely to capture your attention — for awhile. And that’s nice and all, but if you can’t remember what the brand or the offer was a few hours later – it didn’t do much to really compel you, did it?READ MORE
May 15, 2020
In
Advertising, Business, General News
Are we re-bounding yet?
We are certainly walking an uneasy tightrope right now. Respectful of the times, the weariness of isolation and downtime, we are all ready for change and for the growth we desperately hope is waiting out there.
We feel the desire for shift and change in our bones and dare to be cautiously optimistic. So, we sit down to strategize a plan for re-opening.
April 24, 2020
In
Advertising, Branding, Business
Empathetic marketing during the quarantine
When a cultural moment pivots as dramatically as it has in the last few months of the coronavirus pandemic, it’s imperative that your company reacts with tact and empathy – as you position your brand to help.
Needless to say, that’s going to require a lot of poise and nuanced communication. So how to begin? What should you do?READ MORE
February 21, 2020
In
Marketing
What Is Experience Marketing?
It’s simply getting customers familiar with your product and creating or jump-starting a strong relationship between that customer and your brand. It can be personal and it’s often unexpected in today’s impersonal digital age.