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2 Key Things Starbucks Absolutely Nails In This Video Marketing Campaign

If you’re anything like me, you enjoy analyzing what the big brands are doing when it comes to marketing campaigns.  A recent online video marketing campaign that caught my attention for the Starbucks global branding campaign – Meet Me At Starbucks.  This is essentially a high quality, HD video production that was shot in 28 countries in a single day.  While it’s one continuous video that’s about 6 minutes in length, it’s broken down into several mini vignettes each telling it’s own story.  There are 2 important reminders in this video  First, take a look at this 1 min video recap (you can watch the full video here) before I share my thoughts…

1. It’s not about you, it’s about your customers.

“It’s never been just about the coffee.” This line really encapsulates the entire Meet Me At Starbucks online marketing strategy of putting the customer first.  One thing you will notice when watching the video is that while most of the scenes take place at a Starbucks, the product placement of Starbucks’ drinks is actually very subtle.  And while it’s very subtle at the same time it’s incredibly effective.

You see, this online video marketing campaign demonstrates to me that Starbucks “gets it.”  Sure, the coffee is good, but even more important is the customer experience.  For the most part, people don’t meet people at Starbucks to drink coffee.  People meet people at Starbucks to do business, share stories, and build relationships.  Drinking Starbucks coffee is just something that happens as a part of that experience, but it’s never been just about that.

By creating an extraordinary customer experience, Starbucks has been able to position itself in a way to where they don’t always have to “sell” their coffee.  The customers and their experiences have become a big part of the Starbucks brand.  So much so that this entire campaign focuses primarily on the customers, yet will likely still help them sell more coffee than if it were the other way around (focusing on the coffee).

2. No technology can ever replace face to face communication.

“Good things happen when we get together.”  This line really hits the nail on the head if you ask me.   I have been a marketer for a long time.  I have seen a lot of changes in technology over the years.  These changes include things that have made what I do easier and things that have, quite frankly, made things more difficult.  I must say, I couldn’t agree more with this particular statement used in the Starbucks video marketing campaign.

The reason why I love this particular point is that I think as a society we hide behind technology too much.  It’s easier to send a text than to call.  It’s far easier to just FaceTime or Skype instead of driving or flying to meet in person.  Or at least we perceive it that way.  The list goes on and on.  Yet with all of the great advances in technology, most will admit there’s still something about meeting face to face that adds to the whole BLT factor (believability, likeability, trust).  Think about it…no matter how comfortable you become with technology, there are probably still a few things that you’d much rather do in person.  That’s because there’s just something about getting together that no technology can replace.

As good as Starbucks is with their online marketing strategy and social media marketing campaigns, they still understand that at the end of the day it’s about people coming together.  This is what made their business grow into what it is today and what will ultimately continue to drive their sales.  No technology will ever be able to change that.

 How Can You Apply This to Your Business?

Think about the customer experience you have created with your business/brand. It might have been awhile since you’ve taken the time to do something like this, but I assure you it will pay off.  Consider the whole process of doing business with your company/working with you.  Is it a smooth, enjoyable experience?  Is it something people are likely to tell others about?  If it isn’t, why not?

Going off the second point, I would just urge you to take the time to see your customers in person whenever possible.  I take great pride in the friendships and partnerships I’ve built over the years through networking.  I love meeting with my clients face-to-face and feel that’s truly when we do our best work.  As Starbucks reminds us, “great things happen when we get together.”

So, now I guess there’s only 1 thing left to do:  Let’s get together at Starbucks some time soon. 

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Digital Cinema Quality, Affordable Rates for HD Video Production

Have you ever noticed how some HD video production looks a lot like film?  They’ve got a softness or smoothness to them, a different depth of field and well, they’ve just plain got a high-end look.

Digital Cinema is the buzz of this video industry these days.  It used to be that clients who wanted the best quality products would turn to film – which is both time-consuming and expensive to shoot, edit and produce.  But now, with digital cinema, you can get similar results for a fraction of the cost.

When it comes to video production, there are varying levels of quality – everything from home-grown look to high end and well produced – and now, there’s digital cinema.  Digital cinema refers to the use of digital technology to produce high-resolution, cinema quality motion images, but without the use of conventional film.

You may have heard of the HDSLR or the RED cameras – those are a few of the biggies in digital cinema, with marketing materials that include words like “revolutionary” and “game changing.”  It’s a whole different approach to video production – some even say it’s the true “high definition” where HDTV is the really “low definition.”

The biggest difference is the depth of field.  When shooting with digital cinema, cinematographers have a much greater control over the depth of field – producing images with soft backgrounds like what you’ll see in a movie theatre.  It’s all about the sensor.  35mm has a much larger sensor than a standard video camera, and digital cinema utilizes the same size sensor as 35mm film.

The work flow is different, too.  Video cameras allows us to zoom in and out, pan left to right and other things.  Digital cinema is different in that there’s no zoom. The camera is physically moved either by hand held or using a dolly, jib or steadi-cam to create this effect.  Dolly, Jib and Steadi-cam moves help create stylish, cinematic images and add an instant level of class to the production…giving the production that WOW factor.  Plus, the audio and video are recorded separately with most digital cinema style cameras.  Video is captured by the camera and audio is captured separately, then they’re synced up during the post production process.  This allows for better audio quality and more flexibility in capturing sound – for example, the camera can be 50 feet away from a subject and the audio technician is up close to the action to capture the best sound.  More flexibility makes for a better end result.

All in all, digital cinema provides clients with another option.  It’s not the answer for every scenario – every project and budget is different and many require different approaches.  Most quality production companies have a variety of camera packages to meet each client’s own need.  Digital cinema is the latest and greatest on the market and is becoming more widely used.  Hence, the buzz.

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Transitions In UX Design

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Portugal summer gallery

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

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Josh Smith – Already There

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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Trends in storytelling

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Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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Supernatural FX Showreel

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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Madrid’s photo marathon

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Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi.

Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum.

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