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SEO-Content Marketing - Focal Point Marketing
January 4, 2023 In Brand Development, Content Marketing, On-Line Marketing, SEO, Social Media

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.

Brand Awareness SEO Content Marketing

A content marketing strategy is essential for any business wanting to stay competitive in today’s ever-evolving digital landscape. Our content development team creates content in a witty and personable way that entices users with interesting content about your industry.

To gain an advantage over competitors, content marketing and SEO need to go hand-in-hand to ensure content is optimized for search engines as well as offering value to readers. With this approach, companies can effectively reach their desired goals while providing valuable content that resonates with their target audience.

The combination of content marketing and SEO makes it easier for companies to engage their audiences while improving visibility on SERPs. With well-crafted content that resonates with the target audience, content marketers can create an impactful message that highlights the company’s strengths. They can also use content to establish credibility and build relationships with customers or potential partners.

The content should be of high-quality and written in a journalistic style for maximum impact. Plus, it should be relevant to your target audience so that they find it interesting and engaging.

Content development isn’t a one-time thing, it’s an ongoing process that requires research and creativity to stay ahead of the content curve. You can use content marketing to reach your target market in a witty and personable way that entices them with interesting content about your industry.

By utilizing journalist style writing for content development, you can connect with your customers on a deeper level by offering content that is pertinent to their needs. This content should be relevant, engaging and provide value to the readers so they keep coming back for more.

The power of content marketing will help you gain traction and build relationships with customers or potential partners while simultaneously giving your website an SEO boost. Make sure you regularly update content and target the content appropriately in order to make sure it reaches the right audience.

We can help you spread the word of your content by providing social media distribution and promotion. By posting a headline and link back to your blog, we aim to put your content into the spotlight, so it won’t be overlooked.

Let us help you build up an effective content marketing strategy that will keep people coming back for more!

 

 

 

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Painting of Idea Light Bulb - Brand Development-Focal Point Marketing
January 1, 2023 In Brand Development, Content Marketing, Digital, Email Marketing, Ideas, Marketing, On-Line Marketing, SEO, Social Media, Strategic Planning

Three Marketing Trends to Expect in 2023

Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.

Hybrid events are here to stay

 

Once it became clear that the pandemic wasn’t going away anytime soon, many businesses stopped canceling their large events and substituted digital options instead. Event organizers used video conferencing technology, social media platforms, and other creative solutions to give attendees a high-level experience that made up for the loss of being able to attend in person. At the time, these fixes seemed temporary. Now, however, it seems that more and more people are asking for digital options to remain available, even if the event is held with in-person attendees.

It seems that the hybrid event is quickly becoming a staple of the marketing community. Your team will need to shift away from planning for in-person events only and begin to consider options for adding digital resources for those who want to attend in person but are unable to do so. While this may mean extra work for your team, it’s also an opportunity to reach even more people. Thanks to tools like live video conferencing, you are not limited in the number of people you can educate about your business – in fact, you now have the entire world available to you.

Optimization for voice activation

 

You’re already familiar with the process of optimizing your content for search engines through keywords and high-quality content. Over the last few years, Google in particular has placed a higher ranking on those search results that demonstrate quality, engaging content. That trend is here to stay, but it has fed into another trend altogether: optimizing your content for voice activated searches.

Experts predict that, moving forward, Google is more likely to give a higher priority to those search results that are most easily understood and activated by the same commands people give Siri, Alexa, and any number of integrated voice search capabilities. Your business will want to take advantage of this trend as they look to optimize their visibility on search engines in the coming year. The information is out there – ask your team to do some research to see how just a few small changes could yield big results for your brand awareness.

Non-profits as part of your marketing plan

 

In a perfect world, every business would be able to give to a charity or organization in need. Sometimes, it isn’t in the budget; other time, you may not have realized just how many of those opportunities surround you at any given time. But non-profit organizations have gained a lot of public traction, and consumers are watching to see which businesses are taking action as a result. This means that you need to not only be engaged with the community around you – you need to do so in a planned, prepared way.

There are an endless number of non-profits to choose from, and asking your employees for any recommendations is a great way to start. Once you’ve chosen who to support, your marketing team needs a plan. Working with a non-profit is more than just a Facebook mention every week or so – you need to make real, attainable goals that will allow you to not only raise awareness but also offer relief and solutions to the struggles that the non-profit is trying to help people overcome. This may sound rather clinical, but sincerity is key – and people will know if you’re trying to fake your way through it. Pick an organization that means a lot to you and your team and work to help them achieve their goals.

2022 is right around the corner, so don’t let it take you by surprise. Stay on top of growing trends to ensure that your business remains at the forefront of the marketing industry, and take some time to learn just a little more about what you can expect in the year ahead.

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Brand Awareness SEO Content Marketing
December 20, 2022 In brand awareness, Brand Development, Content Marketing, SEO, Social Media, Strategic Planning

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

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Social Media Best Practices
March 15, 2022 In Content Marketing, Marketing, On-Line Marketing, Social Media

3 Best Practices for your Social Media Presence

A lot of people have a personal account on at least one social media platform, but managing a social account for your business requires some different skills and planning. That’s why it’s so important to adhere to some best practices for every professional account you manage. Whether you are part of a multi-national corporation or a locally-owned shop that just opened its doors, read on to learn three ways you can put your social presence to work for your business.READ MORE

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Brand Marketing Partnership
March 1, 2022 In Advertising, Brand Development, Branding, Marketing

What to know about brand marketing partnerships

Brand marketing partnerships are starting to become more common between up-and-coming brands and media publishers or more established brands.

The more established brands get to look younger and trendier and the up-and-coming brands get good support from established brands with more marketing clout. It’s a win-win. Especially when a new kid on the block gets the benefit of the marketing savvy and deep pockets of an establishment brand.READ MORE

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Find the Right Tone
September 1, 2021 In Advertising, Brand Development, Branding, Marketing, On-Line Marketing, Social Media

Watch Your Tone…

How to determine the voice of your company

 

A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE

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Marketing can be Tricky
May 7, 2021 In Advertising, Blog, Brand Development, Branding, Content Marketing, Marketing

Four Common Marketing Mistakes that Your Business Can Avoid

Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE

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Instagram
May 3, 2021 In Social Media

Should Your Company Instagram?

That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?

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