We all have that friend that tells long stories with too many details and takes forever to get to the point.
It’s hard to stay focused and interested in the story after awhile.
Same is true with just about anything you put out there on any type of media, social or otherwise.
If you’ve ever ordered apparel directly from a brand’s website or used an Uber, then you’re part of the burgeoning direct-to-consumer (DTC) economy, like hundreds of millions of others.
Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.
Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.
At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.
PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.
PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to present a carefully prepared unified strategy.READ MORE
When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.
You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.READ MORE
You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.
While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.READ MORE
How is that email campaign working for you these days? We’re betting like many other busy organizations, you haven’t thought much about it in awhile.
Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?
Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop up Facebook video, you have a few seconds to make your audience care enough to click to read more.