How To Make Sure Your Emails Are Noticed
Email is the most basic of media tools, yet it’s one of the most under-appreciated. We depend on it to get important information out there. But we don’t think about using it wisely, let alone creatively.
How can you keep your emails relevant, interesting – and most importantly — read?
Here are some savvy ideas from our marketing team:
- Time is in short supply. So are attention spans. Keep your subject lines short. (Long ones will be truncated by search engines and social media sites anyway.)
- Headlines should be simple and direct. 4 to 6 words = ideal.
- Use a preheader to entice.
- Make sure the reason for your email is clear.
- Wow readers with a strong call to action in the first few lines.
- Use common words, but arrange them interestingly to draw attention.
- Eliminate unnecessary words. “Very unique” comes to mind.
Good design draws the eye.
True even with email. Here’s how to keep email design effective and initiate a better interaction with your reader.
- Choose your font carefully.
- The simpler the font (san serif), the easier to read.
- Select a font that looks like your brand — unless that font is not standard. If so, it will not display correctly on many devices.
- Use a compelling photo to draw interest and support your message. Stock photos are hackneyed.
- If your email has a button, make sure it is clearly marked in caps.
- Use your brand colors but limit the color pallet to three.
- Avoid extremely bright color combinations. Yep, they attract attention, but they are also tedious to read.
- Have someone other than your writer edit email content. Chances are it’s too long. 4 paragraphs? Good. 6 paragraphs? Won’t be read.
- Your logo shouldn’t just sit there. Link it to your website.
- Email links can show up as underlined and blue – and still not work. Double-check each link to make sure it works.
- You don’t have more than two links in your email, do you? Good.
- Your footer is full of company info. Some of it may well have changed in the six years since it was pulled together. Update yours for accuracy.
- You use social media. So do your readers. Add social buttons to every email.
At FocalPoint, we know there’s a better way to market your company and your products, from producing effective emails right through creating compelling videos.
How can we improve your reach?