It doesn’t take much to set up a blog on your website. It is quite a bit more difficult to find someone who knows how to write well for the media and do it with consistency, thoroughness and accuracy.
According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).
He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.
Who comes to mind when you think about marketing strategies that defied convention?
It’s listed on your business cards. Your url is out there. You put a lot of thought (and blood and emotion) into your website. It might even be nice looking and get a few hits. That is, as far as you know. Chances are good that you’ve sort of forgotten about that website in the – what’s it been now, two years? – (wait? Has it really been more than three years?) — since you launched it.
When anyone, company or individual, makes a purchase decision, that choice is based on a perception of product or service competence (credibility) as well as image (likeability).
An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools https://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar. But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.
Your organization, like ours, probably already has a marketing budget and a marketing strategy. Great to have, as that keeps your company on message and working within established parameters.
Forget global warming. We are already drowning in an alarming tsunami of…. data.
Big data is exponentially expanding. And it’s overwhelming all of us. To put this in perspective, Google receives more than two million requests for search each and every minute. Let that sink in a minute.
You can probably name a luxury brand. Tiffany comes to mind. Or an active brand, such as Nike or Patagonia. Or a traditional brand, such as General Motors. There are brands that own product names, such as Scotch (brand) tape or Band Aid bandages.
You blog to inspire interest in what your company does. Hopefully, it will open the door to more web traffic, and with any luck, new business.
That’s the thought for most companies, anyway. But why stop there, when there’s so much more your blog can (and should) do?