Who comes to mind when you think about marketing strategies that defied convention?
- Steven Jobs with Apple
- Certainly the Volkswagen print ads of the 60s
- Old Spice “The man your man could smell like” TV commercials
- Proctor & Gamble’s “Thank you, moms” Olympics video
- Dos Equis “The world most interesting man” campaign
- Dove’s print series for “Real beauty”