Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE
A lot of businesses small and large have become known for their unique tone in communication, whether it’s through social media or their website content or something else altogether. For instance, Wendy’s has made a name for itself through its Twitter account, which is constantly active and usually features a humorous tweet about their own food or their biggest competitors. Wendy’s has done this so well that it has not only become their voice, but is now the expectation for all of their content. So how do you find your company’s voice? We can help – read on for some expert tips.READ MORE
Marketing can be tricky for businesses who aren’t familiar with the industry. In fact, marketing can be tricky for those who are familiar with the industry, because the concepts and trends in marketing are always evolving. However, in spite of the many changes you may find in your marketing journey, there are a few consistent mistakes that you will want to make sure your business avoids. Read on to learn more about four of the most common marketing mistakes:READ MORE
That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?
Some social media landing pages are a visual treat. They grab your attention. Others stab your brain with powerful headlines.
Every day, something on social media is likely to capture your attention — for awhile. And that’s nice and all, but if you can’t remember what the brand or the offer was a few hours later – it didn’t do much to really compel you, did it?READ MORE
We are certainly walking an uneasy tightrope right now. Respectful of the times, the weariness of isolation and downtime, we are all ready for change and for the growth we desperately hope is waiting out there.
We feel the desire for shift and change in our bones and dare to be cautiously optimistic. So, we sit down to strategize a plan for re-opening.