July 17, 2019
Hiring A Sharpshooter
How do you know when to hire an outside marketing team?
Just asking this question is a pretty fair indication that your business is ready to begin thinking in new ways.
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July 17, 2019
Billboard It
We all have that friend that tells long stories with too many details and takes forever to get to the point.
It’s hard to stay focused and interested in the story after awhile.
Same is true with just about anything you put out there on any type of media, social or otherwise.
June 19, 2019
Why Direct-To-Consumer Advertising Is Booming
If you’ve ever ordered apparel directly from a brand’s website or used an Uber, then you’re part of the burgeoning direct-to-consumer (DTC) economy, like hundreds of millions of others.
June 12, 2019
Share Your Story On Social Media
Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.
May 8, 2019
You Don’t Have To Be Numbers Geek To Use Google Analytics
Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.
April 24, 2019
Radio Is Still A Strong Marketing Tool
At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.