What we call the social video landscape has undergone supersonic growth in the past ten or fifteen years. Because of that, in large part, we all tend to have ADHD social media vision. In other words, folks tend to jump around from one hot new social media platform to the next. In fairness, who doesn’t want to stay at the head of the media pack so we won’t look like a dinosaur?
Socially conscious or socially responsible branding is likely a concept you have been hearing about. Done right, it can pull your company well ahead of your competition by providing consumers an important reason to seek out your brand.
B2B print revenue is in steep decline as more and more businesses communicate to other businesses using digital. That’s old news but still a little threatening to more established, fiscally conservative businesses. So here’s a new way of thinking about digital communication buys:
We’ve all had the experience of a brilliant idea tickling our brain that we just aren’t sure how to make happen.
Could be a new use of an old product that might just jump start your sales. Or a new invention your company has been testing, but no one is quite sure how to launch. Or what market segment to approach. Or how to direct the right eyes in the right way.
Social media posts have matured since becoming a thing a decade or so ago – or should have – to take advantage of the ongoing changes to Google Search and others.
Since every search on Google is composed of key words and phrases, each a request for information, the goal of search is to supply a well-targeted, satisfying answer to those queries.
There are tons of examples of businesses with good products that don’t succeed. And organizations oozing creativity that can’t find marketing traction.