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Radio Is Still A Strong Marketing Tool

At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.

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Public Relations? We Do That (Rather Well!)

PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.

PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to present a carefully prepared unified strategy.READ MORE

What Is A CRM, And Why Do I Need It?

When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.

You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.READ MORE