June 12, 2019
Share Your Story On Social Media
Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.
IDEA EXCHANGE
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May 8, 2019
You Don’t Have To Be Numbers Geek To Use Google Analytics
Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.
April 24, 2019
Radio Is Still A Strong Marketing Tool
At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.
April 24, 2019
Should Your Company Have A Retail App?
Retailer mobile app use by consumers actually doubled last year, according to RetailDive.com. These apps are quickly increasing in popularity for good reason – actually two good reasons. They appeal to consumers for their convenience as well as their speed.
April 3, 2019
Public Relations? We Do That (Rather Well!)
PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.
PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to present a carefully prepared unified strategy.READ MORE
March 21, 2019
What Is A CRM, And Why Do I Need It?
When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.
You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.READ MORE