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Building Your Brand In A Socially Conscious Way

Socially conscious or socially responsible branding is likely a concept you have been hearing about. Done right, it can pull your company well ahead of your competition by providing consumers an important reason to seek out your brand.


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What To Do With That Fantastic Idea On Your Back Shelf

We’ve all had the experience of a brilliant idea tickling our brain that we just aren’t sure how to make happen.

Could be a new use of an old product that might just jump start your sales. Or a new invention your company has been testing, but no one is quite sure how to launch. Or what market segment to approach. Or how to direct the right eyes in the right way.


FocalPoint’s 6 Favorite Keyword Hacks To Bolster Blog Reach

Social media posts have matured since becoming a thing a decade or so ago – or should have – to take advantage of the ongoing changes to Google Search and others.

Since every search on Google is composed of key words and phrases, each a request for information, the goal of search is to supply a well-targeted, satisfying answer to those queries.


Accurately Measuring Success

There are tons of examples of businesses with good products that don’t succeed. And organizations oozing creativity that can’t find marketing traction.


How To Make Sure Your Emails Are Noticed

Email is the most basic of media tools, yet it’s one of the most under-appreciated. We depend on it to get important information out there. But we don’t think about using it wisely, let alone creatively.