IDEA EXCHANGE

September 18, 2023

Discover the Focal Point Difference in Elevating Your Brand’s Performance

Maximizing brand potential is vital for businesses of all sizes looking to grow and succeed in today’s hyper-competitive marketplace. Branding allows you to differentiate your business from its competitors and build a long-lasting relationship with your customers. However, to maximize the potential of your brand, you must have a strategic marketing plan in place. In this blog post, we will discuss how Focal Point can make a difference in elevating your brand’s performance.READ MORE

August 28, 2023

The Most Important Element for SEO

Content marketing and SEO are like two peas in a pod. Together, they can help your content get noticed by the right audience. The most effective content marketing often involves creating content with a journalistic style that is relevant to the target audience. This content should be optimized for search engines, so it can reach potential customers who are searching for topics related to your business. By using keywords strategically, content marketers and SEO professionals work together to ensure that content appears on search engine results pages (SERPs) and drives traffic to your website.READ MORE

July 25, 2023

What to know about brand marketing partnerships

Brand marketing partnerships are starting to become more common between up-and-coming brands and media publishers or more established brands.

The more established brands get to look younger and trendier and the up-and-coming brands get good support from established brands with more marketing clout. It’s a win-win. Especially when a new kid on the block gets the benefit of the marketing savvy and deep pockets of an establishment brand.READ MORE

May 20, 2023

Brand Awareness: are you doing it right?

Keeping your brand top of mind is usually one of the number one goals for any marketer across all industries. You want others in your industry to recognize you; more importantly, you want to set yourself up as a reliable and knowledgeable resource for current and future clients. There are a lot of ways you can promote your brand – but we have some ideas on ways you can do it most effectively, with better results and a smaller budget. Read on to learn more.READ MORE

April 25, 2023

Are You Overcommunicating?

Marketers are constantly riding the line of communication – whether it’s frequency, method, or even the content itself, it can be difficult to know how best to reach your clients and followers. If you’re wondering how you can communicate effectively without going overboard, keep reading for a few of our favorite tips:READ MORE

January 1, 2023

Three Marketing Trends to Expect in 2023

Let’s face it: the last couple of years have been strange. Marketers, like every other industry, found themselves pivoting to accommodate a sudden pandemic and subsequent shutdowns, supply issues, and a new version of normalcy. As we look to 2023, we may not be able to predict every event, but we can look at some expected marketing trends that experts think will play a big role in the year to come.READ MORE