If you’re reading this article, odds are you wish there was more time in the day for online marketing. Well, the good news is that if you’ve spent any time in the past developing any type of content, what you are about to read will be either an incredible reminder or complete game changer in that respect. Either way, following these 3 simple but often overlooked tips will free up room in the schedule to work on ...Continue Reading →
Everyone loves a good hashtag…and there have certainly been some good ones (where would we all be without the #selfie). But do they actually accomplish anything when it comes to a strategic marketing plan? Does it make sense for a small to medium sized business to develop a hashtag as part of its social media marketing efforts? I’ve often found myself asking these questions and I have come to a final answer. Hashtags can be ...Continue Reading →
There’s one key ingredient out there that hooks your target audience and makes every single form of online marketing better. It’s nothing new, yet over the past couple of years it has become more important than ever. It’s the thing that enables social media posts stand out from the crowd, it’s the difference between someone reading your blog post or scrolling on by, it’s the most effective way to get someone to click on an ad, I could go on ...Continue Reading →
Twitter is making some series moves and every online marketer should take a moment to pay attention to what’s going on…
Prior to the last couple of weeks, it had been awhile since I could remember the last big Twitter update. A lot of speculation recently is that Twitter’s CEO is in the hot seat and the company is under pressure to grow its number of active users. It certainly seems that message has ...Continue Reading →
My last 2 posts really got me thinking about the 2 different types of posts that should be a part of every content marketing plan. I often think businesses publish these 2 types of posts naturally, but don’t take the time to think about the strategy behind it and set realistic expectations. Let me explain how using these posts right way can be just the 1-2 content marketing punch you’re looking for…
The Easy ...Continue Reading →
If you ask me, this is a great time of year to be a marketer. The countdown to the Super Bowl XLIX is in full swing. The best of the best are getting ready to showcase their talent on the field. And the best of the best in the marketing industry are ready to see what they can do off the field. It’s one of those rare times when it seems the whole world is actually paying attention to commercials and ...Continue Reading →
I get it. The thought of continually having to come up with new blog posts is overwhelming…especially for businesses who are just now considering a content marketing strategy. Focal Point works with companies in industries that range from manufacturing to healthcare to the non-profit sector. Each time we start to talk about launching a new blog and developing a content plan, it’s always the same discussion. The biggest questions are: what am I going to ...Continue Reading →
New year’s resolutions are in full swing and people everywhere are trying to improve their health. Whether it’s losing weight, eating better, or exercising more, millions are determined to make 2015 the year of change. With so many different options out there, an effective social media marketing strategy can make all the difference in the world.
There’s one company out there that I see using social media particularly well, so I spent some time taking a closer look at their strategy. ...Continue Reading →
Soon you’ll start to notice that the “Videos” tab on Facebook brand pages everywhere is looking strikingly similar to YouTube. From the featured video section to the ability to organize videos into playlists, Facebook is going to be implementing some of YouTube’s organization features. Truth be told this is long overdue, but the timing makes perfect sense as Facebook is investing more in video lately. As you might have noticed, the auto play videos of the ...Continue Reading →
What a great year it has been! I want to take a moment to thank all of my readers and clients who have helped make this another successful year for Focal Point. As a small business in Indianapolis, we couldn’t do what we do without our wonderful community and your support.
To bring things to a close for the year, I want to share 4 of my most popular articles all about marketing trends and things to look forward to 2015. ...Continue Reading →