A hot topic lately in the digital marketing/social media space has been some major updates in the way of live mobile streaming. First we had Meerkat, an app which allows you to stream live video from your phone to all of your Twitter followers at once. And then along came Twitter owned Periscope, which many are predicting will make Meerkat quickly obsolete. While they both essentially ...Continue Reading →
Simplify Your Online Marketing Strategy Now
So often as online marketers, we get caught up in the excitement of the “next big thing.” We set our sights on hitting the online marketing home run or viral campaign. It’s times like these when we need to simplify our overall online marketing strategy and get back to the basics of what works. It’s the daily work that paves the way for the big successes. And it’s getting back to the basics that will ...Continue Reading →
Why Are So Many Video Productions Missing This 1 BIG Thing?
I have been on a bit of a video marketing kick lately. Being a full service digital marketing agency that provides video production in Indianapolis and surrounding areas, it seems only natural with all of the emphasis on video in social lately that I’d have some thoughts to share. Yet, with all of the advancements in technology and new ways to reach people through video, it always seems there’s one ...Continue Reading →
Google’s Mobilegeddon Is Upon Us
Tuesday, April 21st (just about 48 hours ago) was a big day in the online marketing world. It marked the official beginning of Google’s “Mobilegeddon.” In layman’s terms, this means the date in which Google has vowed to start favoring mobile friendly websites in its search engine rankings (over those sites which are not designed with mobile in mind). This is could potentially be a big deal and I am about to explain why…
But, before we go ...Continue Reading →
This list is not any particular order, however, I feel like audio does need to be at the top for a reason. A video with bad audio is unbearable. That’s really the bottom line. I don’t care if you are using an iPhone to shoot video or hiring a video production company like Focal Point, great audio MUST be a top priority. There’s nothing that will make someone abandon watching a ...
If you’re reading this article, odds are you wish there was more time in the day for online marketing. Well, the good news is that if you’ve spent any time in the past developing any type of content, what you are about to read will be either an incredible reminder or complete game changer in that respect. Either way, following these 3 simple but often overlooked tips will free up room in the schedule to work on ...Continue Reading →
Everyone loves a good hashtag…and there have certainly been some good ones (where would we all be without the #selfie). But do they actually accomplish anything when it comes to a strategic marketing plan? Does it make sense for a small to medium sized business to develop a hashtag as part of its social media marketing efforts? I’ve often found myself asking these questions and I have come to a final answer. Hashtags can be ...Continue Reading →
There’s one key ingredient out there that hooks your target audience and makes every single form of online marketing better. It’s nothing new, yet over the past couple of years it has become more important than ever. It’s the thing that enables social media posts stand out from the crowd, it’s the difference between someone reading your blog post or scrolling on by, it’s the most effective way to get someone to click on an ad, I could go on ...Continue Reading →
Twitter is making some series moves and every online marketer should take a moment to pay attention to what’s going on…
Prior to the last couple of weeks, it had been awhile since I could remember the last big Twitter update. A lot of speculation recently is that Twitter’s CEO is in the hot seat and the company is under pressure to grow its number of active users. It certainly seems that message has ...Continue Reading →
My last 2 posts really got me thinking about the 2 different types of posts that should be a part of every content marketing plan. I often think businesses publish these 2 types of posts naturally, but don’t take the time to think about the strategy behind it and set realistic expectations. Let me explain how using these posts right way can be just the 1-2 content marketing punch you’re looking for…
The Easy ...Continue Reading →