Marketing Effectively in 2016

It doesn’t matter how new you and your product are, you have to find ways to command attention to break through the noise and get noticed.

The holiday season is a great time to see this in action. Businesses of every sort are finding it increasingly difficult to rise above the noise and seize the attention (and buying power) of new customers. Some just succeed in making a lot of noise. Others break through the noise in brilliant ways.

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stretching-dollars

Budget-stretching creative marketing techniques for small businesses

How can I expand my business in a slow-growing economy, you ask?

We get that question a lot here at FocalPoint. Because despite news that employment numbers are up and the economy is percolating, we’re not feeling any kind of surge here in the Midwest.

So, what can you do to increase your marketing share?

The short answer is: get creative! But of course, any marketing solution we recommend begins with us doing a lot of listening to what you do, how you ...

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How to maintain more effective business relationships

How important is building and maintaining solid connections with your customers and the people you work with?

MillennialsBoth are invaluable, according to Michael Ray Hopkin, popular blogger and author of Lead on Purpose.

Hopkin believes that to be a truly effective manager or company president and attract and keep clients, you need to continuously improve your business relationships with your employees and your clients.

 

Here are three ways to do this:

Listen.

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The Best Business Tweets

knowledgeWhen it comes to using social media with maximum efficacy, you’ve got to know your clients.

Let’s take Twitter for example.  So how do you do that with one-way communication like Twitter? At FocalPoint we say, “Listen. Tweet. Listen. Then listen again.”

Here’s what we mean by that:

  • First, find your existing clients on Twitter and start following them. You’ll learn a lot. Spend weeks listening if necessary. Twitter ...
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Sometimes “I don’t know” is the right marketing answer

Art-of-Listening Some years ago, I met with a potential marketing client over lunch. It was the president of the company. I had heard from him that he was not pleased with his existing marketing program, so this meeting was an opportunity to listen and learn about his business and talk to him about FocalPoint’s work. I was thrilled to get the appointment and wasn’t sure what to expect.

After talking about his ...

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Brien Richmond Business Card

Never. Stop. Networking. Ever

Networking or word of mouth is still among the most powerful things you can do to expand your sphere of influence, increase your base of potential clients, and grow your business.

This is why at FocalPoint, we encourage networking. Our best tip? Ask the most influential friends and powerful business associates you know to introduce you to the people they think you should get to know to expand your business. Be sure you ask for a warm introduction – ...

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Er, what should I say about my business on social media?

What-Should-I-SayHere at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use.

Staring into that void and pulling back is a fair ...

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Chances are, you’re thinking about social media all wrong

Hitting-your-sweet-spot
Just about everyone is on the social media bandwagon. But chances are good that most folks using social media are misusing it and overlooking its real purpose.

At FocalPoint, we know that social media is about connecting with the people in your sweet spot. In other words, your customers, potential customers, those who are interested in what you do, or people with similar interests. Social media is about building relationships, establishing ...

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6 Approaches to Effective Marketing to Millennials

If you’re still marketing your message the same way you always have, chances are good you’re missing out on motivating top potential customers, the Millennials. This is true even if you are taking advantage of new social media forms of communication. You need to make sure you are using them in a way that aligns with how Millennials think and behave.

Millennials The young adult generation born between 1980 and 2000, Millennials are ...

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