Sometimes “I don’t know” is the right marketing answer

Art-of-Listening Some years ago, I met with a potential marketing client over lunch. It was the president of the company. I had heard from him that he was not pleased with his existing marketing program, so this meeting was an opportunity to listen and learn about his business and talk to him about FocalPoint’s work. I was thrilled to get the appointment and wasn’t sure what to expect.

After talking about his ...

Continue Reading →
Brien Richmond Business Card

Never. Stop. Networking. Ever

Networking or word of mouth is still among the most powerful things you can do to expand your sphere of influence, increase your base of potential clients, and grow your business.

This is why at FocalPoint, we encourage networking. Our best tip? Ask the most influential friends and powerful business associates you know to introduce you to the people they think you should get to know to expand your business. Be sure you ask for a warm introduction – ...

Continue Reading →

Er, what should I say about my business on social media?

What-Should-I-SayHere at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use.

Staring into that void and pulling back is a fair ...

Continue Reading →

Chances are, you’re thinking about social media all wrong

Hitting-your-sweet-spot
Just about everyone is on the social media bandwagon. But chances are good that most folks using social media are misusing it and overlooking its real purpose.

At FocalPoint, we know that social media is about connecting with the people in your sweet spot. In other words, your customers, potential customers, those who are interested in what you do, or people with similar interests. Social media is about building relationships, establishing ...

Continue Reading →

6 Approaches to Effective Marketing to Millennials

If you’re still marketing your message the same way you always have, chances are good you’re missing out on motivating top potential customers, the Millennials. This is true even if you are taking advantage of new social media forms of communication. You need to make sure you are using them in a way that aligns with how Millennials think and behave.

Millennials The young adult generation born between 1980 and 2000, Millennials are ...

Continue Reading →

Why Your Free Content Isn’t Really Free

Not Free

Free Content Doesn’t Exist

I am a big proponent of putting out free content on a regular basis to drive leads.  I understand that the most effective forms of content marketing are all about solving problems, answering questions and building trust.  The fact that educating leads turns them into better customers is not lost on me.  And while I say all of this and use the term ...

Continue Reading →

Using Social Media for Customer Service is Now Mandatory

customer service_Focal_PointDo You Use Social Media for Customer Service?

Utilizing social media for customer service is no longer optional, it’s mandatory.  While many digital marketers have heard stories about large companies who are using social media effectively as a customer support channel, there are a lot of small to medium size businesses who are missing the boat.  Many businesses still see handling customer requests and complaints via social media as a burden ...

Continue Reading →

3 Quick Ways To Simplify Online Marketing Strategy

Simplify Your Online Marketing Strategy Now

So often as online marketers, we get caught up in the excitement of the “next big thing.”  We set our sights on hitting the online marketing home run or viral campaign.  It’s times like these when we need to simplify our overall online marketing strategy and get back to the basics of what works.  It’s the daily work that paves the way for the big successes.  And it’s getting back to the basics that will ...

Continue Reading →

1 Big Thing Videos Are Missing & How YouTube Cards Will Help

Why Are So Many Video Productions Missing This 1 BIG Thing?

I have been on a bit of a video marketing kick lately.  Being a full service digital marketing agency that provides video production in Indianapolis and surrounding areas, it seems only natural with all of the emphasis on video in social lately that I’d have some thoughts to share.  Yet, with all of the advancements in technology and new ways to reach people through video, it always seems there’s one ...

Continue Reading →
Page 4 of 7 «...23456...»