Well, Fall is officially upon us and Winter is fast approaching. You know what this means – the holidays are quickly approaching as is the end of the year. Yep, I said it; 2016 is coming to a close and 2017 will be here before we know it. It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...Continue Reading →
How do you break through the clutter of the competition? This is a question we all ponder at one point or another.
In an attempt to answer this question, many marketers will say content, content, content. But what happens when it all just becomes noise?
You need a way to reach people, leave your mark and make an impression they’ll never forget. It’s not just about producing content, it’s the right content at the right time using the right medium. That’s why ...Continue Reading →
At FocalPoint, we think it’s fair to say networking is on the marketing spectrum. After all, it is a way to get your brand or name out there using communication.
The biggest difference is that unlike paid advertising, networking is impossible to control. You don’t know what is being said about you or your company – or where your business card or a friend’s text may end up. Could be deleted or thrown out. Could be put to good use. Who ...Continue Reading →
The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.
Updates, fads and trends are coming faster and more frequently.
At FocalPoint, we think there is a lesson in all ...Continue Reading →
Spearheading a new product launch or marketing initiative? Although all of us understand change is ubiquitous and needed, it does seem to be in our very nature to resist it. And that we all do, in big ways and small.
If the marketing launch you are undertaking is massive, here at FocalPoint, we recommend taking small steps from the gate. Here’s what we mean:
For instance, separating communication about the initiative from action. Start by outlining what’s changing and provide a clear ...Continue Reading →
Should your business use Facebook Live?
That’s a good question. And one that I am going to help you answer.
I have talked in the past about live video streaming services such as Periscope and Meerkat. But what many of these channels don’t have that Facebook does is a large audience for your business. Especially the small to medium sized businesses.
Why Facebook Live Is Important
If you have been doing any type of social media marketing over the past few years, ...Continue Reading →
You’ve got less than 5 seconds to pique someone’s interest enough to click on your link.
The first few sentences of any presentation determine whether your idea gets heard.
Studies show that each of us has to connect on some level with any new idea or product at least three times before we are willing to give it a chance with our pocketbook.
How does the information above square with your marketing campaign?
Here are basic questions to ask before you launch any new ...Continue Reading →
Do you want your marketing to fit in with everyone else’s? You want to stand out. Get noticed.
We thought so.
At FocalPoint, we know it takes real work to become a stand out. It takes questioning basic assumptions and trying a few crazy new ideas to create something different. Something of value.
If you have a vision that’s different from the norm and a passion that pushes you to move forward with it, here at FocalPoint, we consider that a gift.
We like ...Continue Reading →
Attention to detail is big for us at FocalPoint.
We believe in getting things right. The first time.
And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.
Really important like…
- Creating a product or a service you are truly proud of
- Addressing a workable business plan that meets a real need
- Hiring a team that cares about the dream and the details
- Building shrewd creative marketing around your business model that will speak to ...
The answer is quite a lot.
Your competitor is not your enemy. He’s an educational opportunity just waiting to broaden your horizons.
Chances are great that your competitors do all kinds of things you can learn from. If your competitor frequently hires staff out from under you, for example, find out why. What benefits do they offer that you don’t? Ditto for the people that you’ve tried to hire away from them. Ask why they chose to stay, even if you offered ...Continue Reading →