right-the-first-time-marketing-strategy

Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to ...
Continue Reading →
Business competition

What can we learn from our competitors?

The answer is quite a lot.

Your competitor is not your enemy. He’s an educational opportunity just waiting to broaden your horizons.

Chances are great that your competitors do all kinds of things you can learn from. If your competitor frequently hires staff out from under you, for example, find out why. What benefits do they offer that you don’t? Ditto for the people that you’ve tried to hire away from them. Ask why they chose to stay, even if you offered ...

Continue Reading →
Fork in the Road

See the Fork First

More than a few famous poets, authors and songwriters have waxed poetic about the point along the road where one has to decide which direction to take.

At FocalPoint, we think the key to making the best decision about the road less travelled, the road not taken, or the fork in the road is NOT the crucial part of your journey. We think that first you have to SEE the fork, and recognize it for what it is.

That’s a huge thing ...

Continue Reading →
Short is in.

Short. is. in.

Less is most definitely more these days.

Short attention spans are in evidence everywhere.

To stay connected to your audience, you’ve got to be brief. Your points crisp and concise.

This applies to meetings, presentations, advertising, emails, Tweets, web sites, and memos.

Short is not only the new black, it’s the only way to be heard over instant communication.

Continue Reading →

What makes a brand memorable?

How many Super Bowl commercials can you remember, a couple of weeks or so out from the game? And of those you do remember, how many do you also remember the brand?

Chances are good, not many.

I can’t tell you how many conversations I’ve had with folks over the years about an ad they “loved,” but couldn’t remember the name of the product.

And then, there are the generic brands. They don’t advertise because they aren’t going for brand recognition. Generic products ...

Continue Reading →

Hit ‘em right between the eyes

fotolia_97721829That headline is a show-stopper. An attention-grabber.

It’s meant to be. Because, frankly, as someone in the attention-grabbing business, I know that if you DON’T smack someone right between the eyes with a WOW message, you’ve lost your 3 second chance at their attention.

We’re all connected and it’s pretty darned noisy out there. You gotta fight to win every viewer’s increasingly short attention span.

Anything FocalPoint or any entity puts out there, ...

Continue Reading →

Perfection is boring

Fear sells. We have to look.

Radical sells. Different sells. Uniformity gets ignored.

Sex (still) sells. Being PC doesn’t.

Beauty sells. Unless it’s so plastically beautiful that it becomes boring.

We’re human. We get tired of tried and true. This is why the world of television programing is getting weirder and weirder. And why talk shows push the envelope. And teenagers listen to radical music.

soup-of-the-dayDifferent is interesting. What we once thought was perfection, soon becomes boring. ...

Continue Reading →

The Real Value of Customer Service

We Can HelpI find myself frequently disappointed with local customer service. As an Indy businessman and homeowner, I’d like to turn that observation on its head. I’m fiercely proud of my city and my business. I’d like to represent both well.

If my company can provide better-than-expected customer service to every client we have, then it will be operating in the way I want and expect it to. And, it will be ...

Continue Reading →

Post game analysis

New year, fresh start!

No matter what your business faced or how your team pulled through, now’s a great time to provide your team a well-deserved pat on the back and a thoughtful review.

  • Maybe that’s a half-day out of the office retreat.
Or a recognition lunch. Find something positive to recognize in each staff member, i.e., “Rookie of the Year,” “Best Use of Humor in a Low Moment,” “Most Inspirational,” etc.
  • Second, measure: Take stock. List your division’s accomplishments.
    • How close did you come ...
Continue Reading →

Entrepreneurial Marketing, Selling the Sizzle

What's-Your-StorySteve Jobs was famous for entrepreneurial marketing. He created gadgets we didn’t even know we needed, and then marketed them so effectively, we knew we craved whatever he blessed – asap.

At FocalPoint, we’re quick to give Jobs his due, but we also appreciate that he’s not the only one to market entrepreneurially. There are many great examples of reading the marketplace correctly and capturing consumers’ attention, from hot movie franchises to ...

Continue Reading →
Page 3 of 8 12345...»