Hit ‘em right between the eyes

fotolia_97721829That headline is a show-stopper. An attention-grabber.

It’s meant to be. Because, frankly, as someone in the attention-grabbing business, I know that if you DON’T smack someone right between the eyes with a WOW message, you’ve lost your 3 second chance at their attention.

We’re all connected and it’s pretty darned noisy out there. You gotta fight to win every viewer’s increasingly short attention span.

Anything FocalPoint or any entity puts out there, ...

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Perfection is boring

Fear sells. We have to look.

Radical sells. Different sells. Uniformity gets ignored.

Sex (still) sells. Being PC doesn’t.

Beauty sells. Unless it’s so plastically beautiful that it becomes boring.

We’re human. We get tired of tried and true. This is why the world of television programing is getting weirder and weirder. And why talk shows push the envelope. And teenagers listen to radical music.

soup-of-the-dayDifferent is interesting. What we once thought was perfection, soon becomes boring. ...

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The Real Value of Customer Service

We Can HelpI find myself frequently disappointed with local customer service. As an Indy businessman and homeowner, I’d like to turn that observation on its head. I’m fiercely proud of my city and my business. I’d like to represent both well.

If my company can provide better-than-expected customer service to every client we have, then it will be operating in the way I want and expect it to. And, it will be ...

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Post game analysis

New year, fresh start!

No matter what your business faced or how your team pulled through, now’s a great time to provide your team a well-deserved pat on the back and a thoughtful review.

  • Maybe that’s a half-day out of the office retreat.
Or a recognition lunch. Find something positive to recognize in each staff member, i.e., “Rookie of the Year,” “Best Use of Humor in a Low Moment,” “Most Inspirational,” etc.
  • Second, measure: Take stock. List your division’s accomplishments.
    • How close did you come ...
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Entrepreneurial Marketing, Selling the Sizzle

What's-Your-StorySteve Jobs was famous for entrepreneurial marketing. He created gadgets we didn’t even know we needed, and then marketed them so effectively, we knew we craved whatever he blessed – asap.

At FocalPoint, we’re quick to give Jobs his due, but we also appreciate that he’s not the only one to market entrepreneurially. There are many great examples of reading the marketplace correctly and capturing consumers’ attention, from hot movie franchises to ...

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Marketing Effectively in 2016

It doesn’t matter how new you and your product are, you have to find ways to command attention to break through the noise and get noticed.

The holiday season is a great time to see this in action. Businesses of every sort are finding it increasingly difficult to rise above the noise and seize the attention (and buying power) of new customers. Some just succeed in making a lot of noise. Others break through the noise in brilliant ways.

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stretching-dollars

Budget-stretching creative marketing techniques for small businesses

How can I expand my business in a slow-growing economy, you ask?

We get that question a lot here at FocalPoint. Because despite news that employment numbers are up and the economy is percolating, we’re not feeling any kind of surge here in the Midwest.

So, what can you do to increase your marketing share?

The short answer is: get creative! But of course, any marketing solution we recommend begins with us doing a lot of listening to what you do, how you ...

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How to maintain more effective business relationships

How important is building and maintaining solid connections with your customers and the people you work with?

MillennialsBoth are invaluable, according to Michael Ray Hopkin, popular blogger and author of Lead on Purpose.

Hopkin believes that to be a truly effective manager or company president and attract and keep clients, you need to continuously improve your business relationships with your employees and your clients.

 

Here are three ways to do this:

Listen.

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The Best Business Tweets

knowledgeWhen it comes to using social media with maximum efficacy, you’ve got to know your clients.

Let’s take Twitter for example.  So how do you do that with one-way communication like Twitter? At FocalPoint we say, “Listen. Tweet. Listen. Then listen again.”

Here’s what we mean by that:

  • First, find your existing clients on Twitter and start following them. You’ll learn a lot. Spend weeks listening if necessary. Twitter ...
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