What Is A CRM, And Why Do I Need It?

When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.

You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.

When you use CRM technology, the system is specifically set up to ...

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Should You Market Your Company Via A Podcast?

You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.

While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.

So yes, podcasts are worth paying attention to when it comes to listening and marketing. The most popular podcast publisher in the US ...

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5 Sure-Fire Ways To Create Sizzling Emails. That Great Read.

How is that email campaign working for you these days? We’re betting like many other busy organizations, you haven’t thought much about it in awhile.

We’re here to tell you that weekly or monthly email campaigns shouldn’t be at the very end of your marketing upgrade list. You can smell an email that was pulled together in a hurry, perhaps a retread of your blog or a mash-up of events, information and offers. Your emails should be carefully crafted to get ...

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How To Create A Headline Nobody Will Read

Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?

 

Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop up Facebook video, you have a few seconds to make your audience care enough to click to read more.

And, not only are you competing for eyeballs with tons of other advertising, you are competing against some truly ...

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Customer Churn Is On The Rise. And It Costs You More Than You Know

According to research conducted by Bain & Company, “Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. That number seems high, but according to Bain research, the cost of acquiring a new customer can be significantly higher than working to retain a customer. Often, the study says, by as much as an eyebrow-raising 500%.

Those numbers should blow your mind. But even if your reality is half that, it’s still a no-brainer that customer retention is one ...

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What You Might Not Know About Social Media Updates

Social media is growing exponentially. Not only are there new apps coming out all the time, but existing social media is evolving, adding tweaks and better features all the time, too.

It can be hard to keep up with what’s new and what that means to the user and the end user. Here are a few notable updates:

Twitter adds feed choices

When we see “Recommended tweets,” it’s worth noting that an algorithm came up with that recommendation based on what it assumes ...

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What Not To Do On Your Website

Welcome to your website. You’ve taken a look at it recently, right? Well, you should. You scrutinized it when you were first putting it together, hanging over every word, every photo, and agonizing over space and color options. But that was then. Maybe that was two or three years ago… and things have changed.

 

Two or three years is about it for a website look. They tend to look peaked and tired after that amount of time. So get in there, ...

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What Is Seasonal Content And Why Is It So Important?

Adding seasonal content – coordinating your message to align it with holidays, vacations, changing seasons, social or political events, and current trends – is important for your business. It shows you to be reactive or in touch with what’s going on, especially since many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services.

 

This is also important because it connects your target audience and user base with the various ...

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Why You Need To Make Case Studies A Part Of Your Marketing

Case studies are rather like a well-written mystery. They lay out a perplexing issue one of your customers had that seems really insurmountable on its face. However, it just so happens that your company had the ideal solution to this company’s problem. Then you lay out what happened, very Sherlock Holmes-like, step by brilliant step.

 

Case studies can be illuminating to potential clients in so many ways. First, you get to be the hero. But along the way, you get to ...

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You Should Be Using More Social Media Video Ads

Why?

Because they work so well.

 

Your own habits prove this to be true on Facebook as well as Twitter. You don’t intend to look at those videos that pop up, but very often you do. And even when you don’t watch the entire video, you remember something about the product. Right?

 

A few seconds all it takes to make an impression. And of course, the stronger the message and the more creative the video, the stronger the impression.

 

At Focal Point, we take ...

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