Should Your Company Instagram?

That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?

Instagram (followed closely by Snapchat) is quickly becoming the go-to channel for brands that want to engage younger consumers – largely because of its shoppable youth-oriented features. But first – some definitions.

Generation Z or Gen Z (also known by a number of other ...

Continue Reading →

You Don’t Have To Be Numbers Geek To Use Google Analytics

Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.


The bottom line of marketing

Marketing is creative, sure. But the proof of your marketing success will always come out in the numbers. So marketing, at its most basic, is understanding your bottom line. How else do you know if what you are ...

Continue Reading →

Radio Is Still A Strong Marketing Tool

At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.

Like everything else in our rapidly evolving media landscape, radio reach is increasingly segmented with more choices than ever before. But – and because of this — radio advertising still has massive reach.

Interestingly, according to the Radio Advertising Bureau, despite radio only accounting for 11.4% ...

Continue Reading →

Should Your Company Have A Retail App?

Retailer mobile app use by consumers actually doubled last year, according to These apps are quickly increasing in popularity for good reason – actually two good reasons. They appeal to consumers for their convenience as well as their speed.

Let’s face it, speed and convenience are incredibly important to your customer, no matter their age. Anything a business can do to enhance its customer’s experience is going to be remembered favorably with repeat business.

What kind of retail apps are we ...

Continue Reading →

Public Relations? We Do That (Rather Well!)

PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.

PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to ...

Continue Reading →

What Is A CRM, And Why Do I Need It?

When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.

You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.

When you use CRM technology, the system is specifically set up to ...

Continue Reading →

Should You Market Your Company Via A Podcast?

You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.

While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.

So yes, podcasts are worth paying attention to when it comes to listening and marketing. The most popular podcast publisher in the US ...

Continue Reading →

5 Sure-Fire Ways To Create Sizzling Emails. That Great Read.

How is that email campaign working for you these days? We’re betting like many other busy organizations, you haven’t thought much about it in awhile.

We’re here to tell you that weekly or monthly email campaigns shouldn’t be at the very end of your marketing upgrade list. You can smell an email that was pulled together in a hurry, perhaps a retread of your blog or a mash-up of events, information and offers. Your emails should be carefully crafted to get ...

Continue Reading →

How To Create A Headline Nobody Will Read

Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?


Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop up Facebook video, you have a few seconds to make your audience care enough to click to read more.

And, not only are you competing for eyeballs with tons of other advertising, you are competing against some truly ...

Continue Reading →

Customer Churn Is On The Rise. And It Costs You More Than You Know

According to research conducted by Bain & Company, “Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. That number seems high, but according to Bain research, the cost of acquiring a new customer can be significantly higher than working to retain a customer. Often, the study says, by as much as an eyebrow-raising 500%.

Those numbers should blow your mind. But even if your reality is half that, it’s still a no-brainer that customer retention is one ...

Continue Reading →
Page 1 of 11 12345...»