Billboard It

We all have that friend that tells long stories with too many details and takes forever to get to the point.

It’s hard to stay focused and interested in the story after awhile.

Same is true with just about anything you put out there on any type of media, social or otherwise.

Your ad, email, post, announcement, Tweet, memo to the staff – whatever it is, you have about five seconds to snag someone’s full attention.

The best billboard ad ever, according to Jay ...

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Why Direct-To-Consumer Advertising Is Booming

If you’ve ever ordered apparel directly from a brand’s website or used an Uber, then you’re part of the burgeoning direct-to-consumer (DTC) economy, like hundreds of millions of others.

According to research from MediaRadar, DTC advertising is up across almost every product category. In the apparel industry, for instance, DTC spending rose by $100 million from 2014 to 2018. And that’s just one segment of the industry.


So why is DTC advertising so hot? With DTC you can:

  1. Talk directly to your customers.
  2. Focus ...
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Share Your Story On Social Media

Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.

Today, those communicative stories are likely to be interactive, sometimes playful, and often, pretty short. That’s really what we’re doing when we share over one billion pictures and content every day across Instagram, Facebook, Messenger and WhatsApp – it’s nothing more than storytelling.


When you think about social media in this way, it gets easier to get behind. So what kind of ...

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Should Your Company Instagram?

That depends. Do you want to reach teen-to-30 age buyers? Do you have someone from that generation that can write with an eye toward reaching Gen Zers and Millenials? Is your product or service something that translates well with photos?

Instagram (followed closely by Snapchat) is quickly becoming the go-to channel for brands that want to engage younger consumers – largely because of its shoppable youth-oriented features. But first – some definitions.

Generation Z or Gen Z (also known by a number of other ...

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You Don’t Have To Be Numbers Geek To Use Google Analytics

Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.


The bottom line of marketing

Marketing is creative, sure. But the proof of your marketing success will always come out in the numbers. So marketing, at its most basic, is understanding your bottom line. How else do you know if what you are ...

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Radio Is Still A Strong Marketing Tool

At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.

Like everything else in our rapidly evolving media landscape, radio reach is increasingly segmented with more choices than ever before. But – and because of this — radio advertising still has massive reach.

Interestingly, according to the Radio Advertising Bureau, despite radio only accounting for 11.4% ...

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Should Your Company Have A Retail App?

Retailer mobile app use by consumers actually doubled last year, according to These apps are quickly increasing in popularity for good reason – actually two good reasons. They appeal to consumers for their convenience as well as their speed.

Let’s face it, speed and convenience are incredibly important to your customer, no matter their age. Anything a business can do to enhance its customer’s experience is going to be remembered favorably with repeat business.

What kind of retail apps are we ...

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Public Relations? We Do That (Rather Well!)

PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.

PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to ...

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What Is A CRM, And Why Do I Need It?

When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.

You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.

When you use CRM technology, the system is specifically set up to ...

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Should You Market Your Company Via A Podcast?

You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.

While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.

So yes, podcasts are worth paying attention to when it comes to listening and marketing. The most popular podcast publisher in the US ...

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