Why You Need To Make Case Studies A Part Of Your Marketing

Case studies are rather like a well-written mystery. They lay out a perplexing issue one of your customers had that seems really insurmountable on its face. However, it just so happens that your company had the ideal solution to this company’s problem. Then you lay out what happened, very Sherlock Holmes-like, step by brilliant step.

 

Case studies can be illuminating to potential clients in so many ways. First, you get to be the hero. But along the way, you get to ...

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You Should Be Using More Social Media Video Ads

Why?

Because they work so well.

 

Your own habits prove this to be true on Facebook as well as Twitter. You don’t intend to look at those videos that pop up, but very often you do. And even when you don’t watch the entire video, you remember something about the product. Right?

 

A few seconds all it takes to make an impression. And of course, the stronger the message and the more creative the video, the stronger the impression.

 

At Focal Point, we take ...

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Content Marketing Moves Beyond Marketing And Into All Business Functions

You’ve no doubt heard the phrase, “Content is key,” in other words content marketing is the key to your company’s marketing success.

 

As more companies realize the impact content marketing can have on their businesses, they’re increasingly adopting its strategies across the board. For instance:

  • Brand awareness helps drive leads, which drives sales.
  • Content funneling drives operational efficiencies, which results in increased ROI.
  • Strategic content marketing can deliver engaging content that drives top prospective candidates toward HR recruitment.

 

You get the picture. Today’s top marketers don’t use content sporadically. They market ...

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How Do I Blog You? Let Me Count The Ways…

Perhaps you blog for your business. Or post weekly to social media. Have you ever run out of ideas on what to post? Wonder what to say that’s new?

 

It’s something we social media folks all run into from time to time. So here are a few interesting ways to post material for your blog, Instagram, Twitter feed, or even email outreaches to customers that will not only keep them reading, but looking for more from you.

 

It all breaks down into ...

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Taking Your Blog To The Next Level

It doesn’t take much to set up a blog on your website. It is quite a bit more difficult to find someone who knows how to write well for the media and do it with consistency, thoroughness and accuracy.

 

The real challenge comes when you discover how to use blogging as the actual tool it is meant to be, (1) to help you become easier to find on Google and (2) improve reader engagement on social media. After all, a great ...

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How Do Folks Respond To Your Marketing Efforts?

According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).

 

He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.

 

Here at Focal Point, we couldn’t agree more. We frequently scratch our heads over pricey marketing campaigns we see that miss their mark because they over-promise, hit too hard, look ...

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Dare To Defy Convention

Who comes to mind when you think about marketing strategies that defied convention?

 

  • Steven Jobs with Apple
  • Certainly the Volkswagen print ads of the 60s
  • Old Spice “The man your man could smell like” TV commercials
  • Proctor & Gamble’s “Thank you, moms” Olympics video
  • Dos Equis “The world most interesting man” campaign
  • Dove’s print series for “Real beauty”

 

You probably can picture each of these. They were memorable for breaking the rules. They gained recognition because they defied conventional marketing in some way. They looked at things ...

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The Heartbreak Of Website Ennui

It’s listed on your business cards. Your url is out there. You put a lot of thought (and blood and emotion) into your website. It might even be nice looking and get a few hits. That is, as far as you know. Chances are good that you’ve sort of forgotten about that website in the – what’s it been now, two years? – (wait? Has it really been more than three years?) — since you launched it.

 

It’s really easy to ...

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Projecting Competence AND Warmth In Your Marketing

When anyone, company or individual, makes a purchase decision, that choice is based on a perception of product or service competence (credibility) as well as image (likeability).

 

We all readily accept that first premise. (We’re making decisions based on facts, right?) It’s the second one we sometimes have a hard time believing. After all, who needs warmth from a Samsung refrigerator? Don’t we just look at all the product’s features, then compare the Samsung to all the other brands, weigh in ...

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Help! How Do I Come Up With Ideas For My Editorial Calendar?

An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools http://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar.  But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.

The good news is that this can be a whole lot of fun. You can either brainstorm on your own or better, with your team. Team not particularly filled with creative types? No worries. As long as they know ...

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