What You Might Not Know About Social Media Updates

Social media is growing exponentially. Not only are there new apps coming out all the time, but existing social media is evolving, adding tweaks and better features all the time, too.

It can be hard to keep up with what’s new and what that means to the user and the end user. Here are a few notable updates:

Twitter adds feed choices

When we see “Recommended tweets,” it’s worth noting that an algorithm came up with that recommendation based on what it assumes ...

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What Not To Do On Your Website

Welcome to your website. You’ve taken a look at it recently, right? Well, you should. You scrutinized it when you were first putting it together, hanging over every word, every photo, and agonizing over space and color options. But that was then. Maybe that was two or three years ago… and things have changed.

 

Two or three years is about it for a website look. They tend to look peaked and tired after that amount of time. So get in there, ...

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What Is Seasonal Content And Why Is It So Important?

Adding seasonal content – coordinating your message to align it with holidays, vacations, changing seasons, social or political events, and current trends – is important for your business. It shows you to be reactive or in touch with what’s going on, especially since many industries rely on the changing seasons, changing weather, holidays and other variations throughout the year to sell their products and services.

 

This is also important because it connects your target audience and user base with the various ...

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Why You Need To Make Case Studies A Part Of Your Marketing

Case studies are rather like a well-written mystery. They lay out a perplexing issue one of your customers had that seems really insurmountable on its face. However, it just so happens that your company had the ideal solution to this company’s problem. Then you lay out what happened, very Sherlock Holmes-like, step by brilliant step.

 

Case studies can be illuminating to potential clients in so many ways. First, you get to be the hero. But along the way, you get to ...

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You Should Be Using More Social Media Video Ads

Why?

Because they work so well.

 

Your own habits prove this to be true on Facebook as well as Twitter. You don’t intend to look at those videos that pop up, but very often you do. And even when you don’t watch the entire video, you remember something about the product. Right?

 

A few seconds all it takes to make an impression. And of course, the stronger the message and the more creative the video, the stronger the impression.

 

At Focal Point, we take ...

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Content Marketing Moves Beyond Marketing And Into All Business Functions

You’ve no doubt heard the phrase, “Content is key,” in other words content marketing is the key to your company’s marketing success.

 

As more companies realize the impact content marketing can have on their businesses, they’re increasingly adopting its strategies across the board. For instance:

  • Brand awareness helps drive leads, which drives sales.
  • Content funneling drives operational efficiencies, which results in increased ROI.
  • Strategic content marketing can deliver engaging content that drives top prospective candidates toward HR recruitment.

 

You get the picture. Today’s top marketers don’t use content sporadically. They market ...

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How Do I Blog You? Let Me Count The Ways…

Perhaps you blog for your business. Or post weekly to social media. Have you ever run out of ideas on what to post? Wonder what to say that’s new?

 

It’s something we social media folks all run into from time to time. So here are a few interesting ways to post material for your blog, Instagram, Twitter feed, or even email outreaches to customers that will not only keep them reading, but looking for more from you.

 

It all breaks down into ...

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Taking Your Blog To The Next Level

It doesn’t take much to set up a blog on your website. It is quite a bit more difficult to find someone who knows how to write well for the media and do it with consistency, thoroughness and accuracy.

 

The real challenge comes when you discover how to use blogging as the actual tool it is meant to be, (1) to help you become easier to find on Google and (2) improve reader engagement on social media. After all, a great ...

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How Do Folks Respond To Your Marketing Efforts?

According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).

 

He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.

 

Here at Focal Point, we couldn’t agree more. We frequently scratch our heads over pricey marketing campaigns we see that miss their mark because they over-promise, hit too hard, look ...

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Dare To Defy Convention

Who comes to mind when you think about marketing strategies that defied convention?

 

  • Steven Jobs with Apple
  • Certainly the Volkswagen print ads of the 60s
  • Old Spice “The man your man could smell like” TV commercials
  • Proctor & Gamble’s “Thank you, moms” Olympics video
  • Dos Equis “The world most interesting man” campaign
  • Dove’s print series for “Real beauty”

 

You probably can picture each of these. They were memorable for breaking the rules. They gained recognition because they defied conventional marketing in some way. They looked at things ...

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