June 12, 2019
In
Social Media
Share Your Story On Social Media
Who doesn’t love a good story? Storytelling is one of the oldest ways of communicating meaning, vision and engaging people.
Author: Brien Richmond
May 8, 2019
In
Marketing, Online Marketing
You Don’t Have To Be Numbers Geek To Use Google Analytics
Even the name is a little intimidating. I mean, “analytics,” really? Just because you never really got any math that was more involved than Algebra 101, doesn’t mean you can’t appreciate or won’t be able to use Google Analytics.
April 24, 2019
In
Marketing
Radio Is Still A Strong Marketing Tool
At FocalPoint, we talk a lot about digital media. But although we speak digital, it doesn’t mean we’ve lost the ability to swim in the more traditional modes of marketing. With brings us to radio advertising.
April 3, 2019
In
Public Relations
Public Relations? We Do That (Rather Well!)
PR, short for public relations, is simply the way organizations present themselves. This can mean improving one’s online reputation through carefully planned marketing strategies. It can also mean sending the right messages to the right places and people in a way that builds and polishes your brand and your reputation.
PR and marketing agencies like FocalPoint work with clients to promote their image in whatever industry pertains to them. In many cases, public relations goes hand in hand with marketing to present a carefully prepared unified strategy.READ MORE
March 21, 2019
In
CRM
What Is A CRM, And Why Do I Need It?
When people talk about CRM, they are referring to a CRM system or tool that helps with contact management, sales management, productivity, and the like.
You need it because nothing about business is simple anymore. And you have multiple people dealing with multiple projects, businesses and processes, and you can’t afford to have (projects, promises, rewards programs, new business programs, goals, profit margins, and/or customer relationships) fall between the cracks.READ MORE
February 27, 2019
In
Marketing
Should You Market Your Company Via A Podcast?
You can, yes, absolutely. But the reality is it’s a little more complicated to get from can to should.
While many B2B firms use more traditional marketing vehicles to buy digital media, some are investing in newer ways to get attention, especially younger, more affluent, educated, business-oriented listeners. That’s a group of people many companies would love to target.READ MORE
February 20, 2019
In
Email Marketing
5 Sure-Fire Ways To Create Sizzling Emails. That Great Read.
How is that email campaign working for you these days? We’re betting like many other busy organizations, you haven’t thought much about it in awhile.
January 30, 2019
In
Online Marketing
How To Create A Headline Nobody Will Read
Why are we still talking about writing killer headlines in today’s cluttered multi-channel communication climate?
Because breaking through the cluttered media landscape is crucial for your brand and your business. Whether we are talking about an email, text, Tweet, Pinterest posting, billboard, or pop up Facebook video, you have a few seconds to make your audience care enough to click to read more.
January 21, 2019
In
Customer Service
Customer Churn Is On The Rise. And It Costs You More Than You Know
According to research conducted by Bain & Company, “Increasing customer retention rates by a mere 5% could increase profits by 25% to 95%. That number seems high, but according to Bain research, the cost of acquiring a new customer can be significantly higher than working to retain a customer. Often, the study says, by as much as an eyebrow-raising 500%.
December 26, 2018
In
Social Media
What You Might Not Know About Social Media Updates
Social media is growing exponentially. Not only are there new apps coming out all the time, but existing social media is evolving, adding tweaks and better features all the time, too.