The ALS #IceBucketChallenge is a huge success. A success in raising not only awareness, but some serious money to fight a very serious disease. Sure, there are some people who just don’t get it and are quick to criticize the way some have completed their “challenge.” But the one thing no one can deny is [...]Read more →
Our approach to your business is a little bit different. A little more specialized. At Focal Point, you’ll benefit from the expertise of a team hand-picked from a network of professionals with proven talents in the creative field. A team created specifically for you. With strengths suited to your industry, minds focused on your clients, and fresh ideas aimed at achieving your objectives. And yes, different IS better. After all, our team members are doing what they’re great at, every day. And that’s working for you.
We pride ourselves on listening to our clients and immersing ourselves in your business. This allows us to understand your business and how you operate and interact with your clients day to day.Read more →
You have a brand. It is the essence of who you are and what you do as a company.Read more →
Recognizing that there are a variety of stakeholders with input into the creative and functional direction of your brand image,Read more →
You know how important a good website is. You understand that it can, and should, reflect and enhance your brand image.Read more →
It’s the message, not the medium. But what a medium! Video has always been a potent tool for telling a story.Read more →
Nothing beats animation! 3D animation and motion graphics can make the impossible…possible.
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They say a picture is worth a thousand words! With that said, a picture that represents your brand says a lot about your business.Read more →
The center of attention. That’s the focal point. And making your brand the focal point of our business is what we are all about. Focal Point is a digital brand agency that helps you build strong relationships with your customers by honing in on the essence of your business. By learning all we can about your products and services, and then communicating your message to customers in a voice that is yours, and yours alone. We develop innovative creative solutions by offering services, including advertising and marketing, video production, website development and specialized elements like custom animation, photography and graphic design that can bring an added dimension of originality to your marketing efforts.
Creative partnerships are central to Focal Point’s approach. Our owner, Brien Richmond, is the guy who will spearhead, coordinate, direct and oversee your projects from start to finish. We’ll assemble the rest of your team only after talking with you about your business, your brand and your marketing goals. After all, we believe that only the talent most suited for your business should be working on your business.
Strategic thinking. Customer insight. These are the areas of expertise Brien has honed through his long career as a photojournalist, broadcast professional, and marketing specialist. These are the elements he’s adamant about applying to every marketing challenge that comes through Focal Point’s doors. He’s stubborn that way.
Your company, products and services are unique. Your brand voice should be just as distinctive. Focal Point ensures that your message will be brought to life in the right way, using the right tone, by matching you up with the right writer. Enough said.
Storyboarding. Filming. Art direction. Design. Animation. Photography. There are so many areas of visual expertise that go into creating a great campaign, teamwork is essential. That’s why Focal Point is built on collaboration between talented individuals who specialize in their craft. You’ll see the results in our work.
You can’t be involved in marketing and not have an opinion, right? Find out what has us talking lately.
Question: What one or two words come to mind when you think about Facebook as a brand? Just think about that for a moment. Sure, we all know that Facebook is a giant. We know that people spend more time on Facebook than any other site. We know that it’s a necessary part of any [...]Read more →
It’s never too early to write a blog post predicting the keys to a successful online marketing plan for the following year. After all, the hope is that readers like you will get the message and start taking action now. Well, I’m here to fill you in on the 2 online marketing plan must-haves that [...]Read more →