Approach

 

Our approach to your business is a little bit different. A little more specialized. At Focal Point, you’ll benefit from the expertise of our team of seasoned professionals with proven talents in the creative field. A team created specifically for you. With strengths suited to your industry, minds focused on your clients, and fresh ideas aimed at achieving your objectives. And yes, different IS better. After all, our team members are doing what they’re great at, every day. And that’s working for you.

Everyone’s Needs Are Different

There’s no “one size fits all” approach for marketing. So, we begin our process by forging a true partnership – taking the time to get to know you, your business and your marketing challenges. This helps us identify and create strategies that will allow us to reach your marketing goals.

It’s All About Balance

We believe that marketing is as much scientific as it is creative and we pride ourselves in striking the right balance. Our knowledge of the most up-to-date marketing and sales applications in today’s digital world – coupled with our commitment to listen to you – helps us create an effective brand strategy.

Personal Touch

We pride ourselves on the relationships we develop with our clients. We strive to build a level of openness and trust as close as possible to the friendships we formed in our younger years. You know, your best friend you could share your ideas and dreams with and you knew they would always embrace them, but steer you in the right direction. We want to establish this kind of trust and free exchange of ideas with you. That’s how much we value the relationship.

WHAT THEY SAID

Case Studies

Andretti Autosport

Dickinson Fleet Services

Extrude Hone

Der Spiegel Cover Art

Strategy

Strategy We pride ourselves on listening to our clients and immersing ourselves in your business. This allows us to understand your business and how you operate and interact with your clients day to day. Through a series of meetings our team will work closely with you to learn everything we can about your business. We understand you are the subject matter experts and we are here to learn your processes so we are able to design and develop a strategic marketing plan that achieves results.

Branding

You have a brand. It is the essence of who you are and what you do as a company. But it’s not always easy to convey that brand to your customers. It takes an understanding of what your brand means, or could mean, to people. It takes insight, interest and a sharp, strategic focus on what makes you different. We have that focus.

Creative

Our standards are high at FocalPoint. We like them that way. But that doesn’t mean we’re difficult. We simply set certain standards we choose to live and work by. We’re clear about those standards with our staff and with our suppliers. Our customers as well. That way, we are all accountable to ourselves and with each other. We’re the kind of business who pushes to the edge of what is possible. We expect the best of our team and our product. We think this is the right way to run any type of business – especially a creative one. We think the work we turn out is a direct indication of the standards we set.

SEO

Search Engines like Google are Becoming Smarter. Brands are what create quality content that people actually want to read. Ranking well in search engines such as Google is now about being in more than one place, developing a reputation and consistently producing different types of useful multimedia content. Winning at the New SEO is Winning at Online Branding. If you want to be successful in getting your website to rank well in search engines such as Google and get a good deal of organic traffic, it’s imperative that to truly understand your company’s brand.

Content Marketing

Consistent relevant content is the key to success. Our approach to content marketing revolves around the development of relevant content delivered in a journalist style. Many companies use their blog to toot their own horn and promote accomplishments within the company. While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.

Social Media

Here at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use. Staring into that void and pulling back is a fair feeling to have. After all, you want to get it right.

Web Design

Website design, responsive or otherwise, should focus on your content first, designing the navigational structure to best fit your content while keeping your brand image and message front and center.

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Video Production

What a medium! Video marketing has always been a potent tool for telling a story, demonstrating a product and making just about anything more fascinating to customers. Well guess what? It still is!

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Graphic Design

Our approach to resolve your need is not driven by a desire to create an “uber creative design” but rather, we are compelled to develop extraordinary and creative ideas while applying strategic thinking to focus on your brand message.

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Photography

They say a picture is worth a thousand words! With that said, a picture that represents your brand says a lot about your business.

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We Listen!

 

At Focal Point, we understand the power of your message. It’s your message and we’re not here to tell you what to say. We simply will help you say it best. We believe our Points of Difference set us aside from our competitors.

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