B2B print revenue is in steep decline as more and more businesses communicate to other businesses using digital. That’s old news but still a little threatening to more established, fiscally conservative businesses. So here’s a new way of thinking about digital communication buys:Read More
Consistent relevant content is the key to success. Our approach to content marketing revolves around the development of relevant content delivered in a journalist style. Many companies use their blog to toot their own horn and promote accomplishments within the company. While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.
Focal Point focuses your content marketing around a key word strategy. We develop a editorial calendar to insure we deliver the right content at the right time of the year. This allow us to have a plan in place so we can push content out on a consistent basis and keep the content fresh and relevant.
Need help understanding how to develop a content marketing campaign? Please contact us today to talk.