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Content Marketing

Consistent relevant content is the key to success.  Our approach to content marketing revolves around the development of relevant content delivered in a journalist style.  Many companies use their blog to toot their own horn and promote accomplishments within the company.  While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.

Focal Point focuses your content marketing around a key word strategy.  We develop a editorial calendar to insure we deliver the right content at the right time of the year.  This allow us to have a plan in place so we can push content out on a consistent basis and keep the content fresh and relevant.

Need help understanding how to develop a content marketing campaign?  Please contact us today to talk.

Our Recent Content
Search Engine Optimization, Social Media

Social media posts have matured since becoming a thing a decade or so ago – or should have – to take advantage of the ongoing changes to Google Search and others. Since every search on Google is composed of key words and phrases, each a...

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Marketing

There are tons of examples of businesses with good products that don’t succeed. And organizations oozing creativity that can’t find marketing traction.

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Email Marketing

Email is the most basic of media tools, yet it’s one of the most under-appreciated. We depend on it to get important information out there. But we don’t think about using it wisely, let alone creatively.

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