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Content Marketing

Consistent relevant content is the key to success.  Our approach to content marketing revolves around the development of relevant content delivered in a journalist style.  Many companies use their blog to toot their own horn and promote accomplishments within the company.  While this is important it is necessary to have a good balance of quality journalistic content, white papers, and call to action opportunities relevant to your industry – along with the moments your company is proud feature.

Focal Point focuses your content marketing around a key word strategy.  We develop a editorial calendar to insure we deliver the right content at the right time of the year.  This allow us to have a plan in place so we can push content out on a consistent basis and keep the content fresh and relevant.

Need help understanding how to develop a content marketing campaign?  Please contact us today to talk.

Our Recent Content
Social Media

What we call the social video landscape has undergone supersonic growth in the past ten or fifteen years. Because of that, in large part, we all tend to have ADHD social media vision. In other words, folks tend to jump around from one hot new...

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Brand Development

Socially conscious or socially responsible branding is likely a concept you have been hearing about. Done right, it can pull your company well ahead of your competition by providing consumers an important reason to seek out your brand.

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Digital

B2B print revenue is in steep decline as more and more businesses communicate to other businesses using digital. That’s old news but still a little threatening to more established, fiscally conservative businesses. So here’s a new way of thinking about digital communication buys:

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