Title Image

Archive

Uplifted-Care-Outdoor-Redefining-Hospice-Care

UpliftedCare

 

Introduction

In the rapidly evolving world of healthcare, it’s crucial for organizations to develop a strong, relatable brand that communicates their unique mission and values. UpliftedCare, a hospice care organization, sought to redefine the public perception of hospice care and position themselves as a leader in compassionate, comprehensive end-of-life care. This case study showcases how our agency worked with UpliftedCare to achieve these goals through effective branding, educational campaigns, and digital marketing strategies.

 

Background

UpliftedCare’s mission transcends traditional hospice care by focusing on providing physical, emotional, spiritual, and social support to individuals and families facing terminal illness. However, misconceptions about hospice care often prevent timely referrals, delaying access to the invaluable benefits it offers. Our challenge was to dispel these myths, educate the public and healthcare professionals, and elevate UpliftedCare’s brand to reflect its core philosophy of dignity, independence, and comfort.

 

Key Results

 

Branding Philosophy

New Position Statement – “Redefining Hospice Care”

At UpliftedCare, our mission is more than a statement—it’s a commitment woven into the fabric of everything we do. We believe in the transformative power of compassionate care, providing not just physical support but also emotional, spiritual, and social guidance to individuals and families facing terminal illness. Our approach is rooted in the belief that every person deserves dignity, independence, and comfort throughout their journey.

 

Educational Campaign for Healthcare Professionals

To clear up misunderstandings about hospice care, Focal Point launched a targeted educational campaign aimed at physicians, Directors of Nursing (DONs), and Skilled Nursing Facilities (SNFs). The campaign included:

  • Personal Connections: Building strong relationships with healthcare professionals to advocate for early hospice referrals.
  • Informative Flyers: Distributing clear, concise information about the benefits and philosophy of hospice care.
  • Short Engaging Explainer Videos: Creating easily digestible content to quickly convey key messages.
  • Video Brochures: Providing an interactive way for healthcare professionals to learn about UpliftedCare.

 

Development of Brand Messaging

We developed a brand messaging framework that encapsulated UpliftedCare’s dedication to compassionate care and education. This framework served as the foundation for all marketing materials and communications.

 

Website Redesign

Focal Point undertook a comprehensive redesign of UpliftedCare’s website to ensure it reflected the organization’s mission and provided an optimal user experience. Key elements included:

  • Clear Marketing Objective: Conveying UpliftedCare’s mission and services effectively.
  • Improved Aesthetic and Navigational Design: Enhancing the visual appeal and ease of use.
  • On-Page SEO and Content Development: Implementing keyword research, meta data, and high-quality content to improve search engine rankings and drive traffic.

 

Social Media Branding and Regular Posting

We managed UpliftedCare’s social media channels, creating strategic and engaging posts to increase brand awareness and foster a sense of community among followers. Regular posting and promotion ensured consistent visibility and engagement.

 

Summary

Through a combination of clear, empathetic branding, targeted educational campaigns, and strategic digital marketing, we successfully elevated UpliftedCare’s brand and positioned them as a leader in compassionate hospice care. Our efforts helped dispel common misconceptions, educated both the public and healthcare professionals, and fostered a deeper understanding and appreciation for the invaluable services UpliftedCare provides. 

upliftedcare.org

 

If your organization is looking to redefine its brand and connect with your audience on a deeper level, our team of experts is here to help. Contact us today to learn how we can transform your brand and elevate your mission.

Vision Cabinet

Vision Cabinet

 
 

 

Vision Cabinet Branding & Web Design.

 

 

 
 

Project Goals

 
Focal Point engaged with Vision Cabinet. We were tasked with developing a strategy to improve and update the company brand image and messaging, create higher visibility and create overall brand awareness and build an E-commerce website to allow Vision Cabinet to sell their products on-line.
 

Solution

 
Focal Point worked with Vision Cabinet and produced marketing material that included the design and layout of new website along with an e-commerce shopping site.

Marketing Strategy, Brand Management, Copywriting, Graphic Design

 

Results

 
Focal Point created brand elements consistent with the company brand and designed a new company website that positioned the company’s cabinets and styles in a modern and aesthetic  website designed to showcase the entire series of their product line.  Following the completion of the company branding site.  We planned and developed the e-commerce shopping sites.  The combined branding and websites positioned their products ahead of the competition and increased product visibility by 45%.

Vision Cabinet Home Page

Vision Cabinet E-Commerce Page

 

0
IMPACT CONSTRUCTION MANGEMENT

Impact Construction Management

 

Project Goals

Impact Construction Management had been in business for 10 years and it was time to take the branding to the next level.  The original brand image did not reflect the company culture or speak to the level of professionalism ICM exhibits on every project.   Focal Point was tasked with developing a new brand image from the ground up.  This included logo design, messaging and the design and build of a new responsive website designed to improve SERP rankings and create higher internet visibility.

 

Solution

Market Research, Brand Development, Copywriting, Development of a Strategic Marketing Plan to improve SERP rankings, Keyword Research, Design and Development of a new responsive website, Develop of content marketing campaign and Social Media integration.

 

Results

Focal Point developed messaging, created a new brand image and designed a  dynamic website focused on both navigational and aesthetic design to engage the visitors to the site.  We introduced new robust content to the site designed to direct clients and prospect to the desired information quickly and easily.  The new website was now mobile friendly and the content was organized for easy navigation.  The new site has a clean design and puts the visitor in control of their experience and allows them to find the information they are most interested in within 3 clicks.

 

Since the completion of the site we have employed a content marketing campaign designed around keyword research for the construction industry as well as promotional plugs for Impact Construction Management. We have seen brand awareness continue to grow as the content marketing campaign generates more impressions and engagement as the content marketing campaign continues to provide consistent and relevant content to be indexed by search engines and driving new visitors to the website. 

 

0

Cox Automotive Fleet Services

 

Project Goals

Focal Point engaged with Dickinson Fleet Services in April of 2013. We were tasked with developing a strategy to improve SERP rankings, create higher internet visibility and create overall brand awareness. Focal Point conducted research and developed a content marketing campaign around targeted keyword research.  The strategy revolved around developing journalist style blog post with industry related topics mixed with company news blog post.  This along with SEO coding and pushing content out over the internet via social media and via email campaigns allow us to raise the SERP rankings of Dickinson Fleet Services. The next stage was to design and develop a new and improved website providing more robust blogging functionality as well and clear and defined marketing message and design.

 

Solution

Market Research, Brand Management, Development of a Strategic Marketing Plan to improve SERP rankings, Keyword Research, Design and Development of a new responsive website, Development of content marketing campaign, Social Media integration, Design and Development of Sales and Marketing Collateral, Email Marketing Campaigns, Production of Marketing Videos, Development of Quarterly Magazine, The Hub Podcast (A conversation with company Executives).

 

Results

Focal Point was able to improve the existing brand by reviewing and upgrading the company logo, providing a branding guide and incorporating these elements into a new and dynamic website focused on both navigational and aesthetic design to engage the visitors to the site.  We introduced new robust content to the site designed to direct clients and prospect to the desired information quickly and easily.  The original site had limited content and did not effectively illustrate what the services Dickinson Fleet Services provided.  The new website was now mobile friendly and has targeted and robust content organized for easy navigation.  The site has a clean design and puts the visitor in control of their experience and allow them to find the information they are most interested in within 3 clicks.

 

Since the completion of the site and our continued content marketing campaign to date, we continue to see growth in the number of visitors and we are seeing a high level of engagement for those visitors.  The content marketing campaign continues to provide consistent and relevant content to be indexed by search engines and driving new visitors to the dickinsonfleetservices.com

Responsive Web Design Focal Point Marketing

Extrude Hone

 

Project Goals

Focal Point engaged with Extrude Hone when they were known as Precision Surface Solutions, a division of Kennametal. The original project was to design and build a new responsive website designed to improve the divisions USA SERP rankings and create higher internet visibility. While in the design stages of the project Precision Surface Solutions was purchased by Madison Industries.  At this point the project shifted to a total rebranding of the company and Extrude Hone became the new brand identity. Our SERP goals had not changed, however the branding element opened up some new and exciting opportunities.

 

Solution

Market Research, Brand Development, Development of a Strategic Marketing Plan to improve SERP rankings, Keyword Research, Design and Development of a new responsive website, Develop of content marketing campaign, Social Media integration

 

Results

Focal Point was able to implement the new brand into a new and dynamic website focused on both navigational and aesthetic design to engage the visitors to the site.  We introduced new robust content to the site designed to direct clients and prospect to the desired information quickly and easily.  The original site was comprised of 4-5 pages of limited content and did not effectively illustrate what the products or services the company provided.  The new website was now mobile friendly and had over 24 pages of content organized for easy navigation.  The site has a clean design and puts the visitor in control of their experience and allow them to find the information they are most interested in within 3 clicks.

 

Since the completion of the site we have seen continued growth in the number of visitors and we are seeing a high level of engagement for those visitors.  The content marketing campaign continues to provide consistent and relevant content to be indexed by search engines and driving new visitors to the Extrude Hone website.  Since completing the English version of the site we have created foreign language version of the site  in 9 other languages.  Currently we are in the process of creating an independent subdomain site in exclusively in German designed to improve the SERP rankings in Germany. www.extrudehone.com