Getting it right

Attention to detail is big for us at FocalPoint.

We believe in getting things right. The first time.

And – what we seek to get right that first time matters more than just about anything else. Like what’s really important.

Really important like…

  • Creating a product or a service you are truly proud of
  • Addressing a workable business plan that meets a real need
  • Hiring a team that cares about the dream and the details
  • Building shrewd creative marketing around your business model that will speak to ...
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The Best Business Tweets

knowledgeWhen it comes to using social media with maximum efficacy, you’ve got to know your clients.

Let’s take Twitter for example.  So how do you do that with one-way communication like Twitter? At FocalPoint we say, “Listen. Tweet. Listen. Then listen again.”

Here’s what we mean by that:

  • First, find your existing clients on Twitter and start following them. You’ll learn a lot. Spend weeks listening if necessary. Twitter ...
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Er, what should I say about my business on social media?

What-Should-I-SayHere at Focal Point, we frequently talk to business owners and managers tasked with using social media as a part of their overall marketing plan. Often these folks can pull up their latest Twitter feed, link to YouTube, post on their Facebook page, and download their LinkedIN updates, but just aren’t very sure what to say when it comes to business use.

Staring into that void and pulling back is a fair ...

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Chances are, you’re thinking about social media all wrong

Just about everyone is on the social media bandwagon. But chances are good that most folks using social media are misusing it and overlooking its real purpose.

At FocalPoint, we know that social media is about connecting with the people in your sweet spot. In other words, your customers, potential customers, those who are interested in what you do, or people with similar interests. Social media is about building relationships, establishing ...

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6 Approaches to Effective Marketing to Millennials

If you’re still marketing your message the same way you always have, chances are good you’re missing out on motivating top potential customers, the Millennials. This is true even if you are taking advantage of new social media forms of communication. You need to make sure you are using them in a way that aligns with how Millennials think and behave.

Millennials The young adult generation born between 1980 and 2000, Millennials are ...

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Why Your Free Content Isn’t Really Free

Not Free

Free Content Doesn’t Exist

I am a big proponent of putting out free content on a regular basis to drive leads.  I understand that the most effective forms of content marketing are all about solving problems, answering questions and building trust.  The fact that educating leads turns them into better customers is not lost on me.  And while I say all of this and use the term ...

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How to: Deliver the 1-2 Content Marketing Punch

My last 2 posts really got me thinking about the 2 different types of posts that should be a part of every content marketing plan.  I often think businesses publish these 2 types of posts naturally, but don’t take the time to think about the strategy behind it and set realistic expectations.  Let me explain how using these posts right way can be just the 1-2 content marketing punch you’re looking for…

The Easy ...

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Easy to Follow Weekly Content Plan for New Bloggers

I get it.  The thought of continually having to come up with new blog posts is overwhelming…especially for businesses who are just now considering a content marketing strategy.  Focal Point works with companies in industries that range from manufacturing to healthcare to the non-profit sector.  Each time we start to talk about launching a new blog and developing a content plan, it’s always the same discussion.  The biggest questions are: what am I going to ...

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Educating Your Prospects for FREE Makes Them Better PAYING Customers

Everybody wants somethings for free, but businesses need to make money to, well, stay in business.  So what if I told you that giving away free information to your prospects actually results in better paying customers?  Would you believe it?  In fact, as a business, giving away free information might be one of your best content marketing strategies.  Let me explain…

Your Customers Want To Feel Empowered.

They’re reading online reviews, watching how-to videos and listening to podcasts.  And ...

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4 Questions Every Business Should Be Asking This Time of Year

Well, October is here and Fall is officially upon us.  You know what this means – the holidays are quickly approaching as is the end of the year.  Yep, I said it; 2014 is coming to a close and 2015 will be here before we know it.  It seems like October is that magical month when businesses take a long hard look at what they’ve accomplished throughout the year, what they can wrap up in the last few months and ...

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