Projecting Competence AND Warmth In Your Marketing

When anyone, company or individual, makes a purchase decision, that choice is based on a perception of product or service competence (credibility) as well as image (likeability).

 

We all readily accept that first premise. (We’re making decisions based on facts, right?) It’s the second one we sometimes have a hard time believing. After all, who needs warmth from a Samsung refrigerator? Don’t we just look at all the product’s features, then compare the Samsung to all the other brands, weigh in ...

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Help! How Do I Come Up With Ideas For My Editorial Calendar?

An editorial calendar is great. It’s definitely one of a content marketer’s most useful tools http://focalpoint.co/5-great-reasons-to-set-up-an-editorial-content-calendar.  But before you can start filling out your editorial calendar for social media, tying it to your over-arching marketing themes, you’ll need some content ideas.

The good news is that this can be a whole lot of fun. You can either brainstorm on your own or better, with your team. Team not particularly filled with creative types? No worries. As long as they know ...

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5 Great Reasons To Set Up An Editorial Content Calendar

Your organization, like ours, probably already has a marketing budget and a marketing strategy. Great to have, as that keeps your company on message and working within established parameters.

But you also need a way to coordinate the social media portion of your marketing efforts. The central idea of the editorial content calendar is to allow the creation of workflows for social content, plot them on a calendar, and manage all the writing, editing, publishing, and distribution in one place.

Here’s what ...

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2 Million Searches a Minute?

Forget global warming. We are already drowning in an alarming tsunami of…. data.

Big data is exponentially expanding. And it’s overwhelming all of us. To put this in perspective, Google receives more than two million requests for search each and every minute. Let that sink in a minute.

What are we searching for? A lot of the searches are for stuff (including data) that’s new. In fact, Google reports that 90 percent of the world’s data has been created in the last ...

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