lifecycle-marketing

How Hot Will Your Brand Be Tomorrow?

The hottest newest brand or brands attract a lot of consumer and media attention. When they’re hot. But whatever is hot today is rarely still hot next quarter.

 

Updates, fads and trends are coming faster and more frequently.

 

That’s why former hot brands like Dell soon get crushed by Microsoft. And Microsoft gets toppled by Apple. And Blackberry moves out of favor as iPod comes on the scene, and so on.

 

At FocalPoint, we think there is a lesson in all ...

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Time to Plan

Big picture. Small steps

Spearheading a new product launch or marketing initiative? Although all of us understand change is ubiquitous and needed, it does seem to be in our very nature to resist it. And that we all do, in big ways and small.

If the marketing launch you are undertaking is massive, here at FocalPoint, we recommend taking small steps from the gate. Here’s what we mean:

For instance, separating communication about the initiative from action. Start by outlining what’s changing and provide a clear ...

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Facebook Live

Does Facebook Live Make Sense for Your Business?

Should your business use Facebook Live?

That’s a good question.  And one that I am going to help you answer.

I have talked in the past about live video streaming services such as Periscope and Meerkat.  But what many of these channels don’t have that Facebook does is a large audience for your business.  Especially the small to medium sized businesses.

Why Facebook Live Is Important

If you have been doing any type of social media marketing over the past few years, ...

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