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COVID-19 Tag

Are we re-bounding yet?

 

We are certainly walking an uneasy tightrope right now. Respectful of the times, the weariness of isolation and downtime, we are all ready for change and for the growth we desperately hope is waiting out there.

We feel the desire for shift and change in our bones and dare to be cautiously optimistic. So, we sit down to strategize a plan for re-opening.

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Empathetic marketing during the quarantine

When a cultural moment pivots as dramatically as it has in the last few months of the coronavirus pandemic, it’s imperative that your company reacts with tact and empathy – as you position your brand to help.

Needless to say, that’s going to require a lot of poise and nuanced communication. So how to begin? What should you do?READ MORE

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