October 18, 2018
Content Marketing Moves Beyond Marketing And Into All Business Functions
You’ve no doubt heard the phrase, “Content is key,” in other words content marketing is the key to your company’s marketing success.
IDEA EXCHANGE
We're quite the bloggers
September 24, 2018
How Do I Blog You? Let Me Count The Ways…
Perhaps you blog for your business. Or post weekly to social media. Have you ever run out of ideas on what to post? Wonder what to say that’s new?
It’s something we social media folks all run into from time to time. So here are a few interesting ways to post material for your blog, Instagram, Twitter feed, or even email outreaches to customers that will not only keep them reading, but looking for more from you.
September 17, 2018
Taking Your Blog To The Next Level
It doesn’t take much to set up a blog on your website. It is quite a bit more difficult to find someone who knows how to write well for the media and do it with consistency, thoroughness and accuracy.
September 10, 2018
How Do Folks Respond To Your Marketing Efforts?
According to business guru Seth Godin, marketing efforts can be separated into two very different categories (https://seths.blog/2018/08/two-kinds-of-marketing/).
He divides marketing and advertising into those that inspire, delight and provide something we want – versus the kind that potential clients positively hate, such as interruptive popups, spam, high-pressure overtures, and overpriced hype.
September 4, 2018
Dare To Defy Convention
Who comes to mind when you think about marketing strategies that defied convention?
- Steven Jobs with Apple
- Certainly the Volkswagen print ads of the 60s
- Old Spice “The man your man could smell like” TV commercials
- Proctor & Gamble’s “Thank you, moms” Olympics video
- Dos Equis “The world most interesting man” campaign
- Dove’s print series for “Real beauty”
August 13, 2018
The Heartbreak Of Website Ennui
It’s listed on your business cards. Your url is out there. You put a lot of thought (and blood and emotion) into your website. It might even be nice looking and get a few hits. That is, as far as you know. Chances are good that you’ve sort of forgotten about that website in the – what’s it been now, two years? – (wait? Has it really been more than three years?) — since you launched it.