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video production Tag

How Video Can Add a Snowball Effect to Your Online Marketing Strategy

Many businesses are oftentimes wondering where they should start when it comes to online marketing. Might I suggest considering a video production to get the ball rolling.

Why? Well, because the snowball effect of a great video can lead to months worth of solid online marketing strategy.

The power of video is undeniable. Video is proven to help with conversions on your website. Video is quickly overtaking social media. So if you have to pick one place to start with investing your marketing dollars; video just makes sense.

Taking the time to plan a quality video production is well worth the investment. If done correctly, a solid video can easily be repurposed for:

  • New web pages
  • A series of blog posts
  • Social media strategies
  • Email marketing newsletters
  • Podcasts

Sure, you could always start with the blog or website and work toward the video. But from my experience I’d say once you have the video done the other stuff can come very naturally. Just take a minute to think about it…

Web Pages

Once you have completed the video, it’s easy to have the content transcribed. With the written word, you can put together a new web page or series of web pages. This will naturally help with your search engine optimization as making the written content available on your site will give someone additional for Google to crawl and discover.

Blog Posts

Most of the time, you could get several blog posts out of every video you produce. Each new post could be examining the video from a different point of view. Or, if you’re really stumped, you could always do these series on every single video…

  • Why you wanted to make the video
  • What was the purpose of the video
  • Behind the scenes – how you did it

Much like adding the new page (s) to your website, creating a blog series is a great way to maximize the visibility of your video online throughout search engine results.

Social Media Strategies

The common theme among all of the booming social media sites is the focus on video. In fact, Facebook recently added a special video tab to it’s main navigation to make video easier than ever to find. Twitter, Snapchat and Instagram continue to advance their video capabilities and more and more the future of social media is pointing to video.

The beautiful thing about a well produced video is that you can chop it up into several small segments. With just a little thought given to sound bites, you can come up with videos to fit all desired formats and lengths. Now,all at once you’ve got a head start on some social posts that can be extremely effective in driving views and conversions.

Email Marketing

Ask any experienced marketer where they see the most immediate responses and I’ll bet they answer email. Email has always worked and it continues to work. Combining the mediums of email and video with a powerful message can produce some great results.

One approach to take here is creating a drip campaign that would highlight different parts of the same video over time. Maybe one week is looking at the portion of the video that talks about your company as a whole and its approach. Maybe the next week, it’s taking a closer look at who your employees are. You get the idea. In other words, a series of message spread over a few days or weeks that methodically educates your audience.

Vidcasts, Podcasts & More

A well produced video production, will also have some great audio segments that can be taken from it as well. Why not repurpose those in a podcast format?

The key here is thinking about all the distribution channels you have available and asking yourself what makes sense. Maybe you recently launched a podcast and your video includes the perfect soundbite from a customer talking about the work you did for them. Why not drop that in your podcast to help you get the most out of it?

Key Points

The key point out of all of this is getting the most out of each piece of content you produce…and doing so in a way that’s easy and cost effective. That’s where a partnership with Focal Point comes into play.

Not only can we help you plan and shoot a video production that will put you in a position to generate several weeks worth of effective content. We can help you execute on those marketing strategies and measure the results.

All it takes is a call or email to get started. So, what do you say? Let’s get the snowball effect going with your marketing strategy.

* Photo from Pixabay.com

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Why Your Free Content Isn’t Really Free

Free Content Doesn’t Exist

I am a big proponent of putting out free content on a regular basis to drive leads.  I understand that the most effective forms of content marketing are all about solving problems, answering questions and building trust.  The fact that educating leads turns them into better customers is not lost on me.  And while I say all of this and use the term “free content,” I understand that it’s never truly free.

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1 Big Thing Videos Are Missing & How YouTube Cards Will Help

Why Are So Many Video Productions Missing This 1 BIG Thing?

I have been on a bit of a video marketing kick lately.  Being a full service digital marketing agency that provides video production in Indianapolis and surrounding areas, it seems only natural with all of the emphasis on video in social lately that I’d have some thoughts to share.  Yet, with all of the advancements in technology and new ways to reach people through video, it always seems there’s one BIG thing that comes up missing time and time again.

So, what is the one thing – a call to action (CTA).  Better yet, an effective call to action.  So often the ball gets dropped when it comes to this highly important piece of the video.  Ok, I’m a website visitor and I just watched your video…now what do you want me to do?  This question must be answered and it must be really clear.  I’ve seen so many YouTube and website videos that just end with a company logo, some credits, or even worse…they just end!  It doesn’t matter how many people watch a video, if they have no idea what to do next the whole point is lost.

There are some amazing videos out there that just leave something to be desired when it comes to the call to action.  Even videos that nail the 5 key factors for an effective video production I discussed here, but miss the mark with a when it comes to a CTA.  So why does this happen?  I think the simple answer is that it just gets overlooked.  In the process of planning every other element of the video production, the last thought (if a thought at all) is the CTA.  Often times the video production company just get engrained in what they’re doing, getting the right shots, adding the right music, etc. and they leave the CTA up to the client.  This needs to change if your video marketing efforts are going to be effective.

Create a video with an effective call to actionContact us here!

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Introducing YouTube Cards

Yes, all of this video production call to action talk was leading up to something.  Something that I think is a big deal for anyone involved in video marketing.  YouTube recently introduced its YouTube Cards feature in the video editor and this could be a game changer.

Why are YouTube Cards a Big Deal?
YouTube cards are a big deal because they are easy to setup, look way better than annotations and will perform better on mobile.  This will make it easier for marketers and video production companies to create clickable graphics that appear at just the right time to drive visitors, leads and sales from YouTube videos.

What are the Types of YouTube Cards?

  1. Merchandise (like Google Play and iTunes)
  2. Fundraising (think Kickstarter)
  3. Videos
  4. Playlists
  5. Associated Website link back to your company website
  6. Fan Funding

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How To Set Up YouTube Cards

  1. Go to YouTube Video Manager, and click on the “Edit” button. Or click on the down arrow next to the button.
  2. Click on “Cards” in the top navigation bar, then click on “Add Card.”
  3. Use the video timeline to get to the point in the video where you’d like to add a card. This is where the teaser/title text will cue in the upper right corner of the video for five seconds, then revert to just an “i” icon in the same position.  (Note – you cannot change the amount of time the card displays)
  4. Click a blue button on the right called “Add Card” and it opens up a creation window.
  5. Select the card type you want to add.
  6. The card can be customized with your own image, text and URL.
  7. More cards can be created within the same video if you’d like to do so.
  8. Click “Create Card.”

2 Quick Tips for Using YouTube Cards

Keep the Text Short & Sweet
Remember, many people will be watching this video on a phone and space is limited in the YouTube card.  Be sure to preview it multiple times to see how your text displays.  Rely on the video itself to do the explaining and the YouTube Card text to be action oriented and to the point.

Timing is Everything
Unlike annotations, you cannot display YouTube cards throughout the entire video and each card you place in the video production will display for 5 seconds.  While you can place multiple cards in the video, they need to be spaced out.  Think about the points in the video where it makes sense for there to be a call to action rather than hammering the viewers over and over.

Ready to discuss how YouTube Cards fit in your video marketing strategy?  Contact me here!

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